The ad says“Great understanding of YouTube best practice, including packaging, retention, thumbnails and titles”
The ad says“Experience using performance data to inform content decisions and improve output”
The ad says“Strong editorial judgement and the ability to improve stories, hooks and pacing across video content”
The ad says“Deep understanding of the English domestic football landscape, its clubs, rivalries, narratives and supporter behaviours”
The ad says“Great understanding of YouTube best practice, including packaging, retention, thumbnails and titles”
The ad says“Own the overall YouTube channel strategy for a premium football property across a whole season”
Values
The ad says“Familiarity with thumbnail creation and basic design tools would be an advantage”
The ad says“Familiarity with thumbnail creation and basic design tools would be an advantage”
We are looking for a YouTube Channel Manager with a passion for football, football culture and storytelling to work across content and channel output for a major football property
This role sits within Two Circles’ ever-expanding Content capability, helping to shape, plan, review and optimise content for one of the world’s most recognisable sports brands
Own the overall YouTube channel strategy for a premium football property across a whole season
Shape how different content formats work together across the channel, including long-form 16x9 videos, vertical 9x16 shorts, YouTube Community posts and livestreams
Set the direction for how content is scheduled, sequenced and deployed across the season, and how each format contributes to wider channel goals
Brief, review and optimise long-form, original and partner content throughout the production process, providing editorial, creative and strategic feedback from concept to final delivery
Shape content ideas, storylines and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations
Review and optimise video packaging - including thumbnails and titles – for editorial and commercial content, resulting in strong performance on YouTube
Analyse retention and performance data to provide actionable insights that improve the quality, pacing and effectiveness of future channel output
Brief bespoke thumbnails and take a hands-on role in creating templated thumbnails where needed
Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for YouTube performance
Benefits
Renowned Team Days often throughout the year
Discretionary Bonus based on company performance
Performance Reviews every 6 months with discretionary salary increases
Summer Away Days
23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
Private healthcare (Vitality) and/or Health Care Plan (Medicash)
Mobile phone contribution
Sport Challenge contribution
Gym membership contribution
2x annual kit drops
Tickets to sporting events
Lunch once a week, breakfast and continuous supply of snacks
Private healthcare schemes
Cycle to work scheme
Learning and Development opportunities, including certification in certain areas
Preferred experience
The chosen candidate should have a strong instinct for what works on YouTube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast-paced, collaborative environment where creativity, judgement and attention to detail are essential
Confidence reviewing content under pressure and giving clear, constructive feedback
Great understanding of YouTube best practice, including packaging, retention, thumbnails and titles
Experience using performance data to inform content decisions and improve output
Deep understanding of the English domestic football landscape, its clubs, rivalries, narratives and supporter behaviours
Proven experience working on YouTube content, ideally for sports, football clubs, rights holders, broadcasters or major brands
Strong editorial judgement and the ability to improve stories, hooks and pacing across video content
A strong passion for football, football culture and digital storytelling
Familiarity with thumbnail creation and basic design tools would be an advantage
Strong collaboration skills and the ability to work effectively with creative, production and stakeholder teams
Flexibility to work to live football calendars and respond quickly when the channel or content requires it
