VP, Acquisition

Company Description

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed. 

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.   

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa. 

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

Job Description

We are seeking a high-caliber VP of Acquisition Marketing to lead and execute Exinity’s global marketing acquisition strategy. Reporting directly to the CMO, you will lead a high-performing international marketing team tasked with scaling new trader acquisition across multi-channel strategy, that is uniquely locally while leveraging a global approach.

This role demands a balance of commercial rigor, performance marketing mastery, outstanding collaborative team player and innovative leadership. You will be responsible for deploying multi-million-dollar budgets to drive measurable ROI, building a world-class testing architecture, and pioneering new, scalable growth paths in a hyper-competitive global trading market.

Key Responsibilities:
1. Global Acquisition Strategy & Performance

• Lead the global client acquisition strategy, taking full accountability for top-line user growth, cost per acquisition (CPA), return on ad spend (ROAS), and long-term customer lifetime value (LTV).
• Scale mass market trader acquisition across diverse regions with hyper focus on cutting through locally with strict regulatory frameworks.

2. Channel Diversification & Expansion

• Reduce reliance on traditional paid search and social by aggressive diversification into programmatic, brand consideration channels, influencer marketing, native advertising, app marketing, and significantly increasing localised media buying.
• Establish strategic local brand partnerships opportunities and offline-to-online initiatives that unlock untapped pools of retail traders.

3. Data-Driven Rigor & Robust Testing Culture

• Champion a continuous, structured testing framework spanning full funnel marketing, ad creative, landing page conversion rate optimisation (CRO), messaging, and bidding strategies.
• Partner closely with Analytics and Data Science to maximise performance through multi-touch attribution (MTA), media mix modeling (MMM), and automated predictive LTV scoring.

4. Innovation & MarTech Advancement

• Stay ahead of Fintech and AdTech shifts, integrating AI-driven automation, dynamic creative optimisation (DCO), and emerging marketing channels to gain competitive advantages.
• Oversee the evolution of the acquisition technology stack, ensuring seamless integration between ad platforms, analytics toolsets, and customer onboarding funnels.

5. Leadership & Team Development

• Lead, mentor, and expand a cross-functional global acquisition team comprising performance marketers and agency partners.
• Foster a high-performance collaborative culture grounded in accountability, rapid experimentation, and continuous professional development.

Qualifications

Candidate Profile & Qualifications

• Fintech / Online Trading Expertise: 8+ years in senior acquisition/growth roles within high-volume online trading (FX/CFDs, crypto, or retail brokerage), iGaming, or consumer fintech. \

Track Record of Scale:

• Proven experience managing multi-million-dollar global performance budgets with tight ROI and CPA benchmarks.

Analytical Mastery:

• Exceptional data fluency; deep understanding of attribution modeling, LTV:CAC ratios, cohort retention, and funnel economics.

Testing Mindset:

• Demonstrated experience architecting systematic, large-scale experimentation programs with clear learning cycles.

Global Perspective:

• Strong experience expanding into emerging markets, navigating regional compliance/regulatory environments, and managing distributed teams across time zones.

Leadership Impact:

• Strategic thinker with a track record of building and scaling elite performance marketing teams.