Vice President of Product Marketing

• We are looking for a strategic and results-driven Vice President of Product Marketing to lead positioning, messaging and go-to-market strategy for our product portfolio and industry solutions
• The VP of Product Marketing will play a critical role in shaping how we communicate our value, drive pipeline growth, and differentiate in a competitive market
• This role requires a balance of strategic thinking and hands-on execution, and the ability to inspire and manage a high-performing team spanning product marketing, solutions marketing, competitive intelligence, and analyst relations
• Strategic Leadership: Define and execute the overarching product marketing strategy for Egnyte’s portfolio, ensuring alignment with company goals and market opportunities
• Product Marketing: Oversee the development of compelling messaging and positioning for all Egnyte’s products, collaborating closely with product management and other stakeholders
• Industry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte’s value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject-matter experts
• Competitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaigns
• Analyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte’s solutions are well-positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiences
• Product Launches: Lead go-to-market planning and execution for new product innovations and features, from positioning to launch
• Expertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte’s AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscape
• Sales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte’s products and solutions
• Thought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte-specific points of view and crafting compelling content
• Cross-Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growth
• Team Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless execution

Benefits

• Company equity depending on role and level
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) Retirement Plan (Traditional and Roth)
• Health Savings Account (HSA) and Employee Assistance Program (EAP)
• Paid Maternal, Paternal, and Adoption Leave to help you grow your family
• Free well-being apps such as Calm, Ginger, and Spring Health for Guardian are offered
• Your own Egnyte account with lifetime access
• Gym, cell phone, and internet reimbursement
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
• Modern and collaborative offices

Preferred experience

• Strategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneously
• A strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus
• 15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high-performing teams
• Collaborative by nature, with extensive experience partnering with product, marketing, and sales teams
• Exceptional written and verbal communication skills, with the ability to produce high-quality content under tight deadlines
• Strong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositions