UX, Conversion & Optimisation Specialist

UX, Conversion & Optimisation Specialist

Underwriting Collective the delegated authority underwriting (MGA) division of PIB Group, providing specialist products distributed through brokers, partners and direct to customers. The portfolio comprises a range of niche and specialist propositions, supported by strong underwriting expertise.

This role focuses on optimising digital insurance journeys, particularly quote‑and‑buy, renewals and self‑service experiences working across brands and propositions to drive profitable growth. Proven insurance industry experience is essential. This role is accountable for maximising online conversions and revenue across all Underwriting Collective websites, ensuring each site effectively drives commercial performance and supports wider business objectives.

What you’ll be doing:

• Develop a pragmatic optimisation roadmap ensuring changes to insurance journeys support good customer outcomes and regulatory obligations.
• Review end‑to‑end online insurance journeys (quote, buy, renewals, mid‑term changes, claims), identifying issues in UX, question sets, content, and form design.
• Lead structured question set analysis for online insurance journeys, ensuring questions are clear, sequenced logically, aligned to underwriting as well as accessibility needs, and minimising drop‑off and confusion.
• Use a best practice approach for form completion (validation, error messaging, field groupings, and online help) and document clear recommendations for each product journey.
• Champion accessibility and inclusive design, assessing journeys against WCAG standards and documenting required changes to make forms and flows usable for all customers.
• Create clear briefs, user stories, acceptance criteria and wireframe‑level specifications so that development capacity is used on the highest‑value changes.
• Monitor performance of digital insurance journeys using analytics and feedback tools (e.g. GA4, Zuko etc), identifying pain points and opportunities.

What we’re looking for:

• Experience in insurance, financial services or other regulated environments;
• Proven experience optimising commercial websites or a multi-site web portfolio;
• Demonstrable track record of improving online conversion and revenue and hands-on experience running A/B and multivariate tests;
• Experience collaborating with sales, product and marketing teams to deliver commercial outcomes.
• Strong knowledge of web UX and UI best practice and conversion rate optimisation methodologies;
• Solid understanding of digital analytics (e.g. GA4) and tagging; Working knowledge of SEO fundamentals and their impact on conversion;
• Ability to interpret data and insight to identify issues and opportunities;

What You Will Get:

• A supportive and collaborative working environment within a leading Insurance group.
• An attractive benefits package, including 26 days holiday (plus bank holidays).
• A hybrid working arrangement, with remote working and one day per week required in the office.

Why PIB Group?

PIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters.

We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast-paced, growing organisation and an exciting place to be.

We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!

Inclusion & Accessibility

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

If you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to recruitment@pib-insurance.com

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