Technical Product Marketing Specialist - Electrification

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager

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Your Role and Responsibilities

 

In this role, you will help run what runs the world by working with Installation Products within ABB Electrification — a business focused on electrical installation, protection, cable management and accessories used in industrial, commercial and transport applications.

 

As Product Specialist – Installation Products in Spain, you will be responsible for the product marketing, technical promotion and specification of installation-focused product ranges, working closely with Sales teams, installers and distributors.

As part of the Marketing specialist function, you will lead marketing initiatives to enhance brand visibility and product adoption through promotional campaigns, digital marketing, industry events, marketing materials, and distributor support.

 

The position contributes to ABB Electrification – Installation Products, covering the following product families:

• Cable ties and fastening solutions (Ty-Fast, Ty‑Rap, Ty-Met)
• Cable management and protection systems for HDV (Harnessflex)

 

As part of the Marketing Specialist functions, the focus is on doing promotional campaigns and marketing activities to improve brand visibility and product adoption.

 

Your key responsibilities

 

• Define and implement the local product marketing strategy (Products, Price, Place, Promotion) for fastening and cable protection solutions.
• Actively promote strategic product ranges (Ty-Fast, Ty-Rap, Ty-Met, Harnessflex) and drive product adoption with installers, distributors, and sales teams.
• Execute marketing campaigns, manage digital marketing activities, and ensure ABB presence at industry events and trade shows.
• Develop marketing materials and provide commercial support to distribution partners to enhance their sales effectiveness.

 

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters — because the progress we make here creates real impact out there.

 

Qualifications for the role

• Degree in Marketing, Business Administration, Sales, or related field.
• Experience or strong interest in electrical installation products, accessories, protection and cable management.
• Ability to translate installation-focused technical products into clear and compelling value propositions.
• Strong communication skills and confidence working with distributors and sales teams.
• Commercial mindset combined with technical credibility.
• Fluent Spanish and good level of English.
• Willingness to travel.

 

What’s in it for you?

 

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

 

Benefits

 

From well-being to retirement, ABB offers benefits that support every stage of your career.

 

• 🛡️ Comprehensive Insurance Coverage: You’ll be covered by our collective insurance plans in Spain – life, accident, and travel assistance – so you can feel secure whether you're at work or on the road.
• 🍽️ Lunch Allowance / Cantine: Enjoy subsidized meals or cantine access depending on your location.
• 🏡 Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
• 💻 Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
• 📈 Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.
• 🎓 Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
• 🕓 Flexible Work Practices: We get that life happens – we support a healthy balance between your professional and personal life.

• 💚 Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.

 

More about us

 

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

 

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.

 

Meet the moment. This is where progress never stops, teams push boundaries, and we’re engineered to outrun the challenges ahead. Run What Runs the World.  

 

#ABBCareers  

#RunwithABB 

#Runwhatrunstheworld 

 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.