Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
This role includes 2 commercial scopes: Marketing and Sales Management for the assigned core products franchise. Lead strategic and tactical development for the core products franchise to position AbbVie as a market leader and solution-provider across the comprehension of the experience and insights of patients and stakeholder, across the Brand Team and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations. Consistently exemplify the AbbVie Ways of Working and effectively demonstrating the Leadership Attributes.
- Lead multiple core marketing and business processes as Strategic, financial forecasts/plans, and budget plan management.
- Lead effectively as Brand Team Leader the Integrated Brand Team to anticipate trends and develop in-depth customer insight to anticipate stakeholder needs, adapt organization co-creating and delivering integrated brand winning strategies—with a continuous brand plan, winning access, best-in-class execution, and superior label and value propositions—that unlock the unlimited potential of our portfolio; translating strategy to implementation into tactics, communicate clearly and allocate responsibilities to cross functional team members and in-field team
- Responsible for analysis, planning, implementation, control tactical programs working with cross functional partners, and integrated brand team, as well develop omnichannel brand promotional materials and tools
- Develops view on Brand issues and competitive positioning, customer segments and their needs and market development
- Develop the sales strategy and planning for field-based team by driving agreed upon short term sales targets and long-term goals
- Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) in order to meet or exceed district sales plan within expense budgets.
- Optimize resource utilization by leading, developing and coaching Sales Team performance including setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs to continuously improve district sales performance. Ensure regular updates on Sales Team skills in terms of competency model, brand, medical, technical and special in-field knowledge areas.
- Professionally mange cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management) and ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution.
- Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities in order to optimize strategic momentum and drive brand success.
- Monitor and consolidate the outcomes of regional engagement and account plans in order to feed the brand planning process and to anticipate market needs and/or changes.
Qualifications
- Bachelor's Degree or equivalent
- Advanced degree or previous sales/marketing experience required in Oncology at the solid tumors space
- Key stakeholder mapping knowledge for Mexican Oncologists
- Preferred: Marketing and/or sales track record of success within biotech/pharmaceutical, experience with project management, MBA
- Solid working knowledge of healthcare environment and evolving landscape in Mexico for private and public market
- Solid knowledge of strategic and tactical marketing principles and techniques including digital and finance principles and processes
- Business analysis and planning skills that drive sales performance
- Excellent judgment and decision-making skills
- Ability to create a culture of winning and full team engagement
- Proven ability to deliver candid, effective feedback and efficiently manage performance
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate Cross functional teams
- Ability to set a vision and a strategy.
- Build and inspire individuals and teams for success
- Collaborates and influence without authority across organizations
- Demonstrated ability to network and partner effectively across functional areas
- English language proficiency verbally and writing (for all non-English speaking countries)
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html