The ad says“Strong project management and analytic skills”
The ad says“Strong writing and communication skills with attention to tone and brand voice”
The ad says“Drive engagement through community management (comments, DMs, conversations)”
The ad says“Create and publish high-performing content (short-form video, static, reactive, and trend-based)”
The ad says“Familiarity with performance marketing and paid social”
The ad says“Familiarity with performance marketing and paid social”
The ad says“Strong project management and analytic skills”
The ad says“Deep understanding of TikTok, Instagram Reels, and short-form video trends”
The ad says“Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms”
The ad says“Strong writing and communication skills with attention to tone and brand voice”
We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel
You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency
Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
You’ll build and scale Dutch Vet’s social presence
Your work will directly impact brand awareness, engagement, and acquisition
You’ll operate at the intersection of brand, performance, and culture
You’ll help define how pet care shows up in modern media
The chance to make a meaningful impact on pets (and their people)
You’ll make trusted veterinary care more accessible to millions of pet parents
Preferred experience
This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance
Strong creative instincts with an eye for what performs vs. what looks good
Ability to move fast, test, learn, and adapt in a high-growth environment
Deep understanding of TikTok, Instagram Reels, and short-form video trends
3–6 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Willingness to take chances, disrupt and try new things
Strong writing and communication skills with attention to tone and brand voice
Strong project management and analytic skills
Data-driven mindset comfortable using insights to iterate quickly
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand’s social presence
