Social Insights Analyst (LN Concerts)

• The Social Insights Analyst will play a key role in Live Nation Entertainment’s Concert division, living and breathing in social listening, reporting and analytics from start to finish, including query building, dashboard development and delivering reports. T
• This role will uncover insights and trends for actionable storytelling opportunities, guide marketing strategy, and inform cross-functional partners on social, cultural, and influencer trends
• Reporting to the Sr. Manager, Analytics & Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments
• We’re looking for a data-minded storyteller who lives at the intersection of social media and analytics. You’ll own reporting and measurement for earned conversation tied to tours, on-sales, and artist activations. This is a great fit for someone who’s equally comfortable in a spreadsheet and a comment section
• Own measurement and analysis of earned social conversation: mentions, share of voice, sentiment, engagement on non-owned posts, organic reach, and virality across Instagram, TikTok, X, YouTube, and emerging platforms
• Run social listening across tour cycles (from announcements, on-sales to live moments), tracking fan sentiment, conversation volume, and flagging shifts in real time
• Measure fan- and creator-generated content (UGC): what’s made, how it spreads, which moments drive organic amplification, and how artists, media, and fan accounts pick it up
• Build and maintain dashboards and recurring reports (daily, weekly, campaign-level, ad-hoc, and post-mortem), using Boolean logic to sharpen queries and insights delivery
• Run competitive and benchmark analysis to contextualize our performance
• Build alert systems for emerging artist topics, trends, and brand risks, supporting Community Management, Marketing, and PR/Comms in shaping response messaging
• Partner with social listening-tool vendors and cross-functional teams to improve benchmarks, KPIs, alerts, and depth of insight
• Uncover fan insights through audience demographics to help guide campaign planning

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• OTHERS: Volunteer time off, crowdfunding network

Preferred experience

• Detail-oriented, organized, and able to juggle multiple projects and deadlines under pressure
• Strong communication skills: you can turn a spike in conversation into a one-slide “so what” for non-technical stakeholders
• 2–4 years in social media analytics, social listening, and/or digital insights with a focus on earned measurement (agency or in-house social team preferred)
• Proven ability to own analytics end-to-end (query design, reporting, dashboard development and maintenance), with a track record of spotting and fixing gaps in reporting infrastructure
• Bachelor’s degree in Marketing, Analytics, or a related field
• Comfortable with audience demographic tools such as Audiense as well as platform follower demographics through CreatorIQ
• Hands-on experience with social listening and publishing tools (Meltwater, Brandwatch, Sprout, Quid, etc.) plus platform-native analytics
• A proactive, collaborative team player who flags insights before they’re asked for and adapts to evolving leadership needs
• Deep understanding of social platforms as both a fan and an analyst: how conversation forms, why things spread, what fans respond to, plus genuine curiosity about cultural trends, emerging formats, and creator marketing
• Fluency in earned-social metrics (share of voice, sentiment, mention volume) and a clear sense of which ones actually matter
• Strong Excel/Google Sheets skills and a solid grasp of Boolean logic for query development
• Passion for live music, touring, and artist marketing
• Experience with sentiment analysis, text/topic classification, or unstructured conversation data
• Familiarity with creator/influencer earned-coverage measurement
• Experience connecting earned social signals to broader marketing or fan-growth outcomes