The ad says“Plan and run A/B tests on creative, offers, subject lines and send times, and report against retention KPIs”
The ad says“Commercial and analytical mindset”
The ad says“You’ve got a natural blend of analytical expertise and creative instinct and you would be equally comfortable digging into the numbers behind a campaign and writing the copy that tests what they found”
The ad says“Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey”
The ad says“Hands-on Klaviyo expertise (or comparable ESP) – building flows, segments and campaigns independently”
The ad says“2–4 years in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand”
The ad says“Confident with retention metrics – LTV, repeat purchase rate, churn, cohort analysis”
The ad says“Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey”
We’re looking for a growth marketeer who we’ll back to own and grow one of the biggest growth levers at Mous: retention and CRM
It’s a big opportunity that’s currently under-exploited in our large, loyal customer base, and we’re looking for someone who wants to become the retention expert in the business
You’ll be joining an established, fast-growing DTC brand with a genuinely engaged global community and a strong creative identity
We have a lot of customers who’ve bought from us once, and a real opportunity to get more of them buying again, staying loyal, and becoming higher-value over time
That means owning our CRM and lifecycle programme, thinking about loyalty and the full post-purchase journey, and finding the initiatives that turn a one-time buyer into a repeat customer
You’ll get real ownership fast: shaping the strategy, building the roadmap, and running the test-and-learn loop that turns your thinking into measurable commercial impact, with the autonomy and support to build a best-in-class approach from the ground up
Own and optimise the email & SMS programme in Klaviyo – building and reporting on lifecycle flows (welcome, post-purchase, abandonment, win-back) and the weekly campaign calendar
Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey
Plan and run A/B tests on creative, offers, subject lines and send times, and report against retention KPIs
Own retention reporting – repeat purchase rate, customer LTV, churn and email/SMS revenue – and surface insights to the wider Ecommerce team
✔️How will success be measured?
Retention established as a fully owned function, with a clear CRM strategy, lifecycle framework, and reporting in place
Growth in repeat purchase rate and CRM-attributed revenue against agreed targets
Strong segmentation and testing framework driving continuous, measurable improvements in customer performance
Reduced churn and increased reactivation of lapsed customers through effective win-back and lifecycle programmes
Clear, consistent visibility of performance through robust retention reporting and defined success metrics
Benefits
Flexible hybrid working
Regular team and business socials
Charlie HR perks package including discounts on hundreds of high street brands and services
Cycle to Work Scheme
Employee Pension Scheme
Employee Assistance Programme
30% discount for F&F on all Mous products
1-month paid leave after 5-years of service
Opportunity to radically grow and develop through new experiences
25 days holiday, plus bank holidays (if you wish to use your bank holiday days to celebrate another religious holiday and work the normal UK bank holiday days, let’s get it arranged)
Preferred experience
You’ll bring a structured, hypothesis-led approach to problems: you form a view, test it, read the data honestly, and iterate
You’re a self-starter who wants ownership of a channel in a fast-paced team, and you’re excited by the idea of learning something end-to-end rather than being handed a fully-built playbook
You’ve got a natural blend of analytical expertise and creative instinct and you would be equally comfortable digging into the numbers behind a campaign and writing the copy that tests what they found
You don’t need prior retention or CRM experience, we care far more about evidence of sharp thinking, intellectual curiosity, and a bias to action
You’re smart, commercial, and genuinely energised by turning data into decisions and decisions into creative that moves the needle
This is a role for someone who wants to learn a growth channel properly and use that as a launchpad into broader marketing leadership
