The ad says“Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting”
The ad says“Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting”
The ad says“Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting”
The ad says“Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting”
The ad says“Strong hands-on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets”
The ad says“Strong hands-on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets”
The ad says“Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting”
Values
The ad says“Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important”
The ad says“Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important”
We’re looking for a Senior Paid Media Manager to take ownership of Sherpany’s paid media strategy and turn investment into measurable growth
This is a hands-on role for someone who loves the combination of performance marketing, experimentation and commercial results
You’ll own our paid activity across Google and LinkedIn, continuously testing and optimizing what works, while identifying opportunities to expand into channels such as YouTube and Meta
You won’t just be driving clicks
You’ll be focused on what happens further down the funnel - generating high-quality demand, contributing to pipeline and maximizing return on our investment
Own our paid media strategy: Plan, build and optimize campaigns across Google Search, LinkedIn, Display and retargeting, with the opportunity to introduce and test new channels
Drive paid search performance: Manage Google Search end-to-end, from keyword and bidding strategy to ad copy, landing page alignment, budget allocation and ongoing optimization
Scale paid social: Lead our LinkedIn advertising, including Sponsored Content, Lead Gen Forms and other formats
Develop audience strategies and continuously test messaging, creative and targeting
Build effective retargeting journeys: Create thoughtful multi-channel retargeting strategies, managing audience sequencing, frequency and conversion
Experiment and innovate: Identify opportunities to improve our existing channel mix and build the business case for new platforms, formats and approaches
Turn data into action: Monitor performance closely, spot trends and opportunities, and translate insights into clear actions
Own commercial performance: Manage budgets with discipline and continuously optimize toward CPL, pipeline contribution and ROAS
Collaborate across the team: Partner closely with Content, Design and the wider Marketing team to develop campaigns and creative that resonate with our audiences
Benefits
Culture and benefits built around work-life balance
Extensive resources to support physical and mental health
Employee assistance program
Generous retirement plans
Incentives for referring new colleagues
Learning, training and mentoring programs
Cross-functional projects
Stretch assignments to help you progress
Receive feedback and earn bonuses from peers & managers
Employee bonding activities
ESG and charitable team initiatives
Preferred experience
A track record of improving performance and delivering measurable commercial results, ideally within B2B SaaS, technology or another considered-purchase environment
Strong communication and collaboration skills, with the ability to turn performance data into clear recommendations for colleagues and stakeholders
A commercial approach to performance marketing: you care about pipeline and return on investment, not just impressions and clicks
An experimental mindset and curiosity about new channels, formats and approaches
Strong budget management skills and confidence making decisions about where to increase, reduce or reallocate spend
A genuinely data-driven mindset - you enjoy watching performance develop, digging into the numbers, spotting patterns and figuring out what to optimize next
Strong hands-on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets
Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting
Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important
