The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Compliance mastery & account resilience: You operate cleanly under ASA / CAP and GPhC rules, particularly Rule 12.12 (POMs cannot be advertised to the public). You never reference prescription medicines, named drugs, or use words like “medication” in ad copy. You maintain and evolve our MCC and account structures to keep them resilient against the unique compliance challenges of GLP-1 advertising”
The ad says“Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Compliance mastery & account resilience: You operate cleanly under ASA / CAP and GPhC rules, particularly Rule 12.12 (POMs cannot be advertised to the public). You never reference prescription medicines, named drugs, or use words like “medication” in ad copy. You maintain and evolve our MCC and account structures to keep them resilient against the unique compliance challenges of GLP-1 advertising”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
The ad says“Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs”
The ad says“Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation”
Values
The ad says“Attribution sophistication: Comfort with MMM, incrementality testing, geo holdouts, post-purchase surveys - and a healthy scepticism of platform-reported ROAS. Bonus if you understand how to fight for accurate view-through and cross-device attribution on Google specifically”
The ad says“Meta Ads experience: Hands-on scaling Meta at real DTC volume. Not a focus, but would be advantageous to have another head that could help out here when needed”
The ad says“Other channel range: TikTok Ads, programmatic, affiliate, offline (CTV, podcast, OOH) - any depth here accelerates how quickly you can broaden out”
As Senior Media Buyer (Paid Search) at Aios, your mission is to unlock Google as a major growth channel, taking it from a small share of our paid mix today to a mature, scaled second engine that runs alongside Meta
Google is our biggest under-tapped opportunity. Non-brand spend today is small relative to what the account can support, and our plan is to close the gap to Meta significantly across the year (>£1m/month)
Your job is to architect and drive that scale-up: growing spend profitably, without blowing out CAC, and without ever cutting corners on the strict ASA and CAP compliance rules that govern what we can say in ad copy (Rule 12.12 in particular)
Early on, you’ll ramp into the accounts: current campaign structure, keyword strategy, tCPA dynamics, Search Abs Top IS, ad copy inside compliance constraints, feed setup on Shopping, and how each market behaves. As trust builds, you’ll take on increasing ownership of the Google operation end-to-end
This is not a strategy-only role. The work today is hands-on craft inside Google Ads. Over time, the ceiling is much higher: you’ll lead the Google pod, take on EU markets as they launch (Germany, Netherlands, Portugal, Denmark, Sweden), and expand into adjacent channels as you earn the right
Great performance means Google spend scales while CAC holds or improves, Search Abs Top IS climbs materially, tCPA campaigns get pushed to their real ceilings without breaking, new markets launch cleanly without hurting UK performance, compliance is never a firefight, and leadership trusts your forecasts more than their own intuition
You’ll report directly to Dave Lane (Head of Performance)
You’ll work most closely with:
André Andrade - Creative Lead
Michael McCann - Head of CRO
Reinhardt Grobbelaar - Performance Associate
Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation
Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs
Compliance mastery & account resilience: You operate cleanly under ASA / CAP and GPhC rules, particularly Rule 12.12 (POMs cannot be advertised to the public). You never reference prescription medicines, named drugs, or use words like “medication” in ad copy. You maintain and evolve our MCC and account structures to keep them resilient against the unique compliance challenges of GLP-1 advertising
Multi-geo orchestration: You run multiple country accounts in parallel without dropping balls - different keywords, localised ad copy, different match type strategies, different compliance realities, different reporting cuts. You build the systems that make multi-geo manageable as it grows
Ad copy, feed and landing page craft: You write ad copy that converts inside tight character limits and strict compliance rules. You treat Bolt like an e-commerce product on Google Shopping, owning the product feed, data quality, and the ad-to-LP handoff
Team building: As we add more buyers alongside you and underneath you, you hire, mentor, and lead the Google pod. You build the bench that this hire is the seed of
Preferred experience
Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You’re not just a great optimizer - you’re someone the team can rely on. Your work is legible. The leadership team trusts your metrics and your decisions
Ad copy and landing page fluency: You think in hooks, angles, and offers, not just keywords. You write ad copy that converts. You collaborate closely with CRO / LP teams and know how to isolate ad performance from LP performance when something breaks
Multi-geo experience or the operating discipline to absorb it: Either you’ve run Google Ads across multiple countries before, or you’ve demonstrably run multiple complex workstreams in parallel without dropping balls
DTC consumer: You’ve scaled DTC brands, not maintained them after they were scaled by someone else. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept. You think in purchases, CAC, LTV, and cohort economics - not MQLs and lead gen
Proven Google scale (hands-on): You’ve personally operated Google Ads accounts at £1M+/month spend for DTC ecom brands, in the platform yourself every day. Not “led a team that did it.” Not “oversaw an agency that did it.” You did it
Startup intensity: You’ll work 50+ hours/week, async, in a high-ownership culture. You measure yourself in outcomes, not hours, but the outcomes here require real intensity
5+ years of Google-specific depth: You know Search, Performance Max, Shopping, YouTube, and Demand Gen. You can hold a credible conversation about tCPA vs tROAS vs Max Conversions, match type strategy, quality score levers, negative keyword hygiene, Search Abs Top IS optimisation, feed structure, attribution windows, and how to layer audiences on top of search intent
Meta Ads experience: Hands-on scaling Meta at real DTC volume. Not a focus, but would be advantageous to have another head that could help out here when needed
Other channel range: TikTok Ads, programmatic, affiliate, offline (CTV, podcast, OOH) - any depth here accelerates how quickly you can broaden out
Google Ads Customer Match sophistication: You’ve navigated the Customer Match approval process and can talk practically about how to solve issues like ADVERTISER_NOT_ON_ALLOWLIST
Healthcare / regulated category experience: GLP-1s, telehealth, weight management, supplements, or any category where ASA / CAP / GPhC / MHRA compliance is a daily reality. Bonus if you’ve personally handled an ASA challenge and come out clean
Attribution sophistication: Comfort with MMM, incrementality testing, geo holdouts, post-purchase surveys - and a healthy scepticism of platform-reported ROAS. Bonus if you understand how to fight for accurate view-through and cross-device attribution on Google specifically
Multi-market operating history: You’ve run Google Ads across multiple countries simultaneously and learned the practical patterns that come with it, chiefly the UK and/or EU
Management / mentorship experience: You’ve hired, developed, and led paid search buyers before, even informally
Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded
