Senior Manager Performance Marketing (Subscription Apps)

We are looking for a Senior User Acquisition Manager to own and scale growth for one or more of our core products. This role goes beyond campaign execution — you will be responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition across key channels, ensuring we not only scale efficiently but also improve the quality of users through better funnels, onboarding, and monetization strategies. This role requires someone who can connect performance marketing with product thinking — identifying opportunities, advocating for changes, and driving cross-functional initiatives that unlock new growth.

If you have experience in subscription-based products and thrive at the intersection of marketing, data, and product, this role is for you.

Expectations | Duties

• Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels
• Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS), not just short-term CPA
• Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience.
• Design and execute testing strategies across channels, creatives, funnels, and pricing models
• Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels
• Lead creative strategy in collaboration with in-house teams, ensuring high testing velocity and strong performance insights
• Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization
• Own and deliver cross-functional projects, such as new market launches, funnel iterations, or new channel onboarding
• Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives

Requirements

Qualifications

• 5+ years in user acquisition / growth, managing substantial budgets in subscription-based apps, consumer products, or high-scale e-commerce
• Proven experience owning performance for a product or business line, not just executing campaigns
• Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models
• Experience working cross-functionally with Product and Engineering, influencing roadmap decisions with data and insights
• Deep expertise across Meta, Google (Search, Display, YouTube), and at least one additional paid channel (TikTok, Pinterest, Snap, etc.)
• Strong analytical mindset with hands-on experience in tools such as Amplitude, Looker, or similar BI platforms
• Ability to translate data into strategy, identifying root causes and growth levers beyond surface-level metrics
• Experience with tracking and attribution systems (CAPI, event pipelines, discrepancies, signal quality)
• Strong ownership mentality, with a proactive approach to identifying and solving problems
• Comfortable operating in a fast-paced, experimentation-driven environment

What We’re Really Looking For

• Someone who doesn’t just ask “how do we scale campaigns?”
  → but asks “what needs to change in the product to unlock the next level of growth?”
• Someone who can connect UA performance with product decisions, and confidently push for new directions
• A growth owner, not just a channel manager

Benefits

About Us

An award-winning health, wellness, & coaching company that creates apps which fall the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better.

Our History

Three co-founders created the Fabulous app: Sami, Amine, and Taylor. Growing up in Tunisia, Sami and Amine were only 16 when they met. With their early iteration, they reached out to Taylor, an award-winning designer in Malaysia. Their vision was welcomed into an incubation lab for startups at Duke University led by world-renowned Behavioral Economics Professor Dan Ariely. Our Chief Storyteller Jaz co-founded the Introductory Psychology program at Stanford University.

Our Approach

We use a behavioral economics lens to help individuals find that 'on switch' inside them to achieve their fullest potential. What has emerged is a system that transforms tiny habits into profound long-term changes. A world in which people with ADHD thrive. A method for gratitude to reach through difficulty. A sanctuary to seek out your true purpose. A fountain of knowledge. A space for rest and self compassion.

Our Mission

Help every individual discover the wonderful person inside themselves by creating: beautiful, evidence-based, life-changing products.

Our Environment

The first thing that sets us apart is that we’re not a place at all. While we’re a remote company, it’s not unusual to feel you know your teammates better than those you’ve shared an office with in the past. Ours is a professionally nourishing environment that is flexible and fully remote. Team members enjoy in house challenges and Slack event and work across a variety of tools. Meetings are kept to a minimum and deep work is encouraged.

Our Awards

• Apple Best Apps of 2018
• Editor’s app choice in more than 30 countries
• Winner of Google’s Material Design Award
• Best App Finalist in Google Play Awards
• Consistently ranking in the top ten Health & Fitness apps across platforms
• Backed by Facebook Startup Lab and Microsoft Venture

Our Norms

Ownership: Be the CEO of your tasks. No one is watching over your shoulder. Be the proof.

Open Communication: Constructive ideas are always flying across time zones.

Deep Work: Disconnect. Find your flow. Become industrious. It’s about the work here.

Always Offer Context: Sharing rationale works wonders in asynchronous conversations.

Impeccable Agreement: Promise, then follow through. Everyone relies on everyone.

Egos are checked at the door. Those who join our workforce place themselves in service of our members.

Our Values

#collaboration #craftsmanship #feedback #respect #responsibility #simplicity #speed

Our Future

To this day, over 30 million people have started their journey to better themselves with our apps. We are creating a generation of change-makers, with the same drive to help others, each in their own way.

Our Invitation

At Fabulous, every team member is a sculptor in their own right. Together, we help millions of users step out of their block of stone and step into the fullest version of their life through behavioral science. Tell us what drives you; if you were to pick up your tools, what would you contribution look like?