Overview
Sharp Electronics is seeking a strategic and hands-on Senior Manager of Ecommerce and Digital Marketing to lead the growth of our Consumer Electronics and Home Appliance business. The eCommerce Lead is responsible for accelerating Sharp’s online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance, marketplace optimization, and the implementation of high-impact digital commerce initiatives that enhance conversion, profitability, and the customer experience. While working closely with the Digital Marketing and Sales teams, this role owns the transactional journey—ensuring marketing acquisition efforts and sales strategies translate into measurable online revenue growth. The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of scaling a DTC ecommerce landscape.
Responsibilities
DTC eCommerce Leadership
- Own the strategy, performance, and P&L for Sharp’s direct-to-consumer eCommerce platform, ensuring profitable growth and a seamless customer experience.
- Develop and execute sales, promotional, and merchandising strategies aligned with brand priorities and product roadmaps.
- Partner with Digital Marketing to translate traffic-driving campaigns into optimized onsite engagement, balancing storytelling with sales conversion.
- Lead A/B testing and funnel optimization, overseeing initiatives to improve CVR, AOV, and repeat purchase rates.
Marketplace Growth & Management
- Manage Sharp’s presence and growth on retail marketplaces (Amazon, Best Buy.com Marketplace, Walmart Marketplace, etc.), focusing on assortment strategy, pricing, and content optimization.
- Leverage insights, reviews, and competitive data to improve digital shelf visibility, product rankings, and conversion rates within each platform.
- Collaborate with the Sales team to ensure consistent strategy between marketplaces and retail.com accounts, maintaining clarity of ownership.
Site, Experience & Merchandising Optimization
- Own site merchandising strategy, including product assortment planning, navigation, onsite search optimization, and content hierarchy to improve discoverability and conversion.
- Lead ongoing optimization and enhancement of Sharp’s eCommerce platforms to ensure superior UX, mobile responsiveness, performance, journey mapping and site stability.
- Implement and refine new platform features, personalization capabilities, and UX improvements that drive customer engagement and revenue growth.
- Manage end-to-end product catalog setup and merchandising, including technical SEO foundations and alignment with campaign execution.
- Partner with Creative and Brand teams to ensure product presentation and storytelling reflect Sharp’s design and technology leadership.
- Lead the digital roadmap for the eCommerce experience, including feature development, content refreshes, and integrations such as onsite search, ratings and reviews, payment solutions, and personalization tools.
Analytics, Forecasting & Operations
- Establish and monitor key eCommerce metrics—including traffic, conversion rate, margin, CAC, and customer retention.
- Collaborate with demand planning and operations teams to ensure accurate forecasting, inventory levels, and fulfillment performance.
- Monitor and optimize key KPIs including traffic growth, engagement, add-to-cart rate, conversion, and revenue.
- Develop dashboards and executive reports detailing DTC and marketplace insights with actionable recommendations.
- Ensure platform compliance, data accuracy, and operational best practices across all commerce platforms.
Cross-Functional Collaboration
- Partner with the Digital Marketing team on campaign timing, messaging alignment, and performance analysis without overlapping ownership of paid media or content.
- Work closely with Supply Chain, Service, and IT to streamline order management and post-purchase experience.
- Identify new partnerships, technologies, and innovations that elevate Sharp’s digital commerce capabilities and competitiveness.
Position Requirements
- Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent experience preferred.
- 5+ years of experience managing DTC eCommerce and marketplace channels, ideally within consumer electronics, appliances, or premium durable goods.
- Proven track record of P&L management and revenue/profit growth through paid media, CRM, and site & channel optimization.
- Strong knowledge of eCommerce platforms (Big Commerce/Salesforce + subordinate plug ins), marketplace management systems, and analytics tools.
- Strong analytical and project management skills with a focus on performance metrics and data-driven decision-making.
- Experience managing retail marketplaces preferred.
- Excellent leadership and communication skills, with the ability to work cross-functionally in a fast-paced environment.
- Collaborative mindset with equal emphasis and capability to “do as well as direct”.
- Continuous learner with the drive to install new initiatives and learnings to benefit the mantra of the best possible customer experience.
About Sharp Home Electronics Company of America (SHCA)
SHCA is a manufacturer, marketer, and servicer of premium home appliances. SHCA includes:
- Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
- Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.
- Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.
Employee Perks
- Comprehensive, family-friendly healthcare plans (medical, dental, vision).
- 401k retirement plan with a competitive match and plenty of financial support tools.
- Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support. Financial protection for you and your family (life insurance and disability insurance)
- Rewarding and holistic wellness program.
- Training, professional development, and mentorship
- Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
- Dynamic culture eager to innovate, enhance diversity, and work smarter.
Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.
As part of our recruitment process, Sharp Electronics may use automated tools, including artificial intelligence, to assist in the recruiting process. These tools are used to support, and not replace, human decision-making. We are committed to fair and equitable hiring practices, and all hiring decisions are made or reviewed by qualified personnel.
All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered. Local candidates only, please.
