Overview
The Senior Manager, Digital Marketing is responsible for driving digital strategy and execution across all paid, owned, and earned media channels to strengthen brand visibility, consumer engagement, and sales conversion for Sharp’s appliance and consumer electronics portfolio. This role oversees all digital touchpoints including brand website, content, social, CRM/email, search, digital media, and retail media partnerships to deliver measurable growth in both direct-to-consumer (DTC) and retail channels.
Responsibilities
Digital Strategy & Leadership
- Develop and execute an integrated digital marketing strategy to elevate brand visibility and drive awareness, consideration, and conversion across DTC and retail ecosystems.
- Lead a multidisciplinary team covering content, performance marketing, retail media, and social strategy.
- Collaborate with product marketing, sales, retail, and creative teams to ensure brand alignment and consistent messaging across all digital channels.
Owned Media & CRM
- Oversee brand and product websites, ensuring optimal UX, SEO, and conversion pathways suited for premium appliance and consumer electronics categories.
- Manage CRM and marketing automation tools to increase customer engagement, retention, and lifetime value.
- Partner with analytics to refine traffic, engagement, and conversion performance across owned digital platforms.
- Track and report on key email campaign performance metrics (e.g., open rates, click-through rates, conversions).
Paid Media & Retail Media
- Develop and manage full-funnel paid media strategy, including search, social, display, video, and retail media networks (Amazon, Best Buy, Walmart Connect, etc.).
- Oversee agency and platform partnerships to optimize media spend and ensure alignment with retail priorities and product launch plans.
- Leverage media intelligence and first-party data to refine targeting, ROI, and channel mix across campaign types.
Content & Social Media:
- Define and lead brand content strategy across digital and social platforms to engage target audiences and reinforce the brand’s design and innovation leadership.
- Oversee creation (collaborate with in-house creative team) and distribution of content supporting product launches, lifestyle storytelling, and retail collaborations.
- Create engaging newsletter content, including writing persuasive copy, sourcing imagery, and designing professional email layouts.
- Manage influencer, creator, and community engagement programs to amplify brand advocacy and share of voice.
- Develop and execute a comprehensive social media strategy across all key platforms (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn, YouTube), aligning efforts with overarching organizational goals and product campaigns.
- Identify and evaluate emerging social media platforms and digital engagement opportunities.
- Manage the social media calendar and ensure timely, consistent deployment of all content.
Analytics & Performance Optimization
- Build a unified measurement framework across all digital channels, integrating marketing analytics, sales data, and media dashboards.
- Track and communicate key performance metrics to senior leadership, highlighting brand visibility, engagement, and ROI improvements.
- Stay ahead of digital and retail media trends to identify new opportunities for reach and conversion.
Team Collaboration & Communication
- Serve as a key consultant to the team on all consumer-facing content.
- Regularly interface with the management team on project status, deadlines, and campaign results.
- Support additional Brand Marketing initiatives as needed, ensuring all efforts align with broader business objectives.
Position Requirements
- Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
- 7-10 years of progressive digital marketing experience, ideally within the consumer electronics or premium durable goods sectors.
- Proven success leading multi-channel campaigns, including retail media, brand, and performance marketing.
- Deep knowledge of SEO/SEM, paid media buying, content marketing, influencer initiatives, and CRM/marketing automation systems.
- Strong analytical mindset with demonstrated ability to translate data into actionable strategies.
- Excellent collaboration, leadership, and presentation skills with experience managing agencies and cross-functional teams.
About Sharp Home Electronics Company of America (SHCA)
SHCA is a manufacturer, marketer, and servicer of premium home appliances. SHCA includes:
- Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
- Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.
- Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.
Employee Perks
- Comprehensive, family-friendly healthcare plans (medical, dental, vision).
- 401k retirement plan with a competitive match and plenty of financial support tools.
- Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support. Financial protection for you and your family (life insurance and disability insurance)
- Rewarding and holistic wellness program.
- Training, professional development, and mentorship
- Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
- Dynamic culture eager to innovate, enhance diversity, and work smarter.
Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.
As part of our recruitment process, Sharp Electronics may use automated tools, including artificial intelligence, to assist in the recruiting process. These tools are used to support, and not replace, human decision-making. We are committed to fair and equitable hiring practices, and all hiring decisions are made or reviewed by qualified personnel.
All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered. Local candidates only, please.
