Senior Manager, Creative Services

At Warner Chappell Music (WCM) - the global music publishing arm of Warner Music Group (WMG) - we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters.

Job Title: Senior Manager, Creative Services (LA)

A little bit about our team:

Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling.

Your role:

The Senior Manager, based in Los Angeles, is a key member of the Creative Services Marketing Pillar, reporting directly to the Vice President, Creative Services (based in NYC). This individual will work closely with the rest of the global team to develop, manage and implement creative projects that amplify our songwriters and their songs. This role serves as the marketing lead for WCM’s US roster of writers and catalogs, and is expected to strategize, develop, and execute marketing campaigns and activations [e.g. IRL and digital creator campaigns,  editorial, etc. ] from start to finish. This individual will also source and secure new cultural, brand, and strategic partnership opportunities to help expand our writers’ profiles and connect their songs to new audiences. We are seeking a hardworking, curious, personable, and creative individual who is excellent at building and maintaining strong relationships, takes initiative and delivers results.

Here you’ll get to:

• Strategize, develop, and execute marketing campaigns and activations, based on relevant audience and cultural insights to drive awareness, engagement, and commercial outcomes for our songwriters and catalogs.

• Develop culturally-relevant and impactful strategic/brand partnerships that amplify our songwriters and their songs.

• Work with the full Creative Services team to support wider campaigns and key priorities, aligning on goals and strategic approach.

• Monitor live promotional activations; tracking impact, uplift and efficiency using analytics and listening tools and software - reporting back to the wider team, A&R and talent management and plugging into team project management tools. 

• Research new content trends, emerging cultural drivers and creators, making sure our strategy stays ahead of the curve and aligned with a diverse audience from Gen Alpha and Gen-Z to more mature audiences.

• Calculate media value and other value-drivers based on activation performance and uplift, drawing insights from results to strategically inform future outreach, prioritization and workflow.

• Strategically triage priorities and outreach on key factors such as audience demographics, deal-level detail and value proposition.

• Secure new partners (content, strategic/brand, and cultural) to plug our talent and priorities into, focusing on large-reach partners and platforms, culturally-relevant outlets and creators, and more.

• Regularly represent the CS team or the company at a variety of events including gigs, showcases, launches and songwriter meetings, etc. - often occurring outside of work hours.

• Work directly with songwriters and/or their teams (managers, lawyers, estates, archivists, Labels, PR and social media teams, etc.) to identify marketing goals, establish plans, and execute with an aligned approach, keeping stakeholders informed along the way.

• Contribute ideas and creative strategies to wider team brainstorming sessions, across frontline, catalog and editorial moments, and formulate them into pitch assets in-line with CS approach to servicing songwriters and their songs.

• Complete research-based tasks including rights checking, top works lists, digital stock-takes and other administrative tasks to inform strategic planning and prioritization. 

• Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.

• Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to execute across limited resources.

About you:

• 5-7 years of music industry, tech, marketing or partnerships experience

• Tech-savvy with an in-depth understanding of how technology can help us achieve our organization’s goals.

• Understanding of sync, streaming, and modern music consumption trends

• Ability to produce high-quality work on-time and operate with flexibility in a fast-paced environment.

• A pro-active approach,  “can-do” attitude, committed to navigating challenges and ultimately finding a solution and delivering results.

• Ability to design high-quality decks and visual materials using presentation platforms, such as Canva or Google Slides.

• Excellent stakeholder management, collaboration, and written and oral communication skills across internal teams (incl. A&R, Sync, Catalog, Legal, Admin and broader WMG) and external teams (incl. management, estates, and external labels).

• Excellent project management skills, with a track record of successfully delivering results while managing complex operations with multiple stakeholders and priorities.

Analytical & Strategic Thinking:

• Ability to analyze data and gather key insights to inform campaign strategy, as well as to summarize campaign performance (via reporting) and shape future campaign strategy. 

• Experience in data-driven decision-making using streaming, social, sync, and market intelligence.

• Ability to strategically prioritize (and re-prioritize) based on evolving business needs, industry landscape, and resourcing/operational constraints.

Proficient in:

• Culturally relevant strategies and tactics that drive music consumption

• Google Sheets/Excel for data tracking, analytics and insights

• Digital media landscape and platform-to-platform nuances, including content types, sizing and general best practices.

We’d love it if you also had:

• Understanding of music publishing

• Deep understanding of music marketing across digital, social, partnerships, and traditional channels.

• Interest in what drives culture, new music technologies, platforms and tools 

• Basic skills in video editing and softwares e.g. CapCut, Edits, Canva

• Familiarity with project management tools (e.g. Airtable, Monday.com)

• Experience incorporating AI tools into daily workflow

• Familiarity with music and media analytics platforms (Chartmetric, Luminate, Cobrand).

•  Ability to design high-quality decks and visual materials using presentation platforms, such as Canva or Google Slides.

About us:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

•  Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

Warner Music Group is an Equal Opportunity Employer.

About Us:

Before the fans and fame, the soundtracks and syncs, there is the song. And before the song comes the songwriter - the heart of an art form that defines generations, and the soul of our business. Songwriters are our inspiration; we are their partners, collaborators, and crusaders. Songwriters shape culture; and here at Warner Chappell Music we help hone their craft, build their careers, and protect their legacies. We value curiosity, collaboration, and commitment – which helps set us apart and helps us in our commitment and global service to our songwriters. We are Warner Chappell Music - where songwriters are heard.

As part of the larger Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

Salary Range: $85k - $100k annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf