The ad says“You’re genuinely AI-native: proven experience building AI-driven automation or agentic CRM systems, not just using AI to write copy faster”
The ad says“You’re genuinely AI-native: proven experience building AI-driven automation or agentic CRM systems, not just using AI to write copy faster”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
The ad says“You write and run SQL queries independently”
The ad says“You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model”
Values
The ad says“A plus: hands-on experience with ActiveCampaign and Salesforce (or comparable CRM tools)”
The ad says“A plus: hands-on experience with ActiveCampaign and Salesforce (or comparable CRM tools)”
Cosuno is a B2B marketplace connecting general contractors and subcontractors across the construction industry
As our Senior Lifecycle & Retention Manager, you’ll build the growth engine that turns new users into active, paying and retained customers — and move us toward an AI-native, signal-driven system that decides what happens next on its own
You’ll be one of the first to join the marketing lead in a lean marketing team: you’ll shape how it operates as it scales, not just execute inside a fixed setup
You build the CRM programmes and lifecycle journeys that drive adoption and conversion — from first tender discovery to paid conversion for subcontractors, and early product adoption to repeat tendering for construction companies
Together with the Marketing Lead, you build an agentic, signal-driven system that turns behavioural data, call insights and enrichment signals into personalised next-best-action triggers — replacing static journeys with ones that decide what happens next on their own
You experiment and measure with A/B tests and holdout groups, so decisions are based on incremental impact, not campaign output
You scale what works into a repeatable system, not one-off campaigns
You connect journeys with Sales and Customer Success, handing off to a human touch when that’s more effective than automation
You use CRM as a lever for marketplace liquidity — getting the right subcontractors onto the right tenders — and orchestrate email, in-app, transactional comms and marketplace recommendations as one journey with Product
You support growth programmes such as referrals — from design through CRM execution
Benefits
Modern work equipment
Flexible working hours
Possibility to do workations
Company offsites and regular team events (offline and online)
Working fully remote or from our office in Berlin
Preferred experience
You’ve owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model
Fluent in written and spoken German and English
You work effectively across Product, Sales, Customer Success and Engineering, and care more about measurable business impact than campaign output
You’ve directly influenced conversion, activation or retention metrics and are confident with data and experimentation
You’re genuinely AI-native: proven experience building AI-driven automation or agentic CRM systems, not just using AI to write copy faster
You go from data → insight → idea → implementation → result without needing someone else to define every step, and you like solving ambiguous problems and building from scratch
A plus: hands-on experience with ActiveCampaign and Salesforce (or comparable CRM tools)
