The ad says“Experience in EdTech or consumer products targeting higher education students”
The ad says“Rapid Experimentation Cadence: Demonstrated ability to run disciplined, evidence-led growth experiments and quickly pivot or scale based on results”
The ad says“Familiarity with transitioning product-led growth (PLG) adoption into large B2B sales cycles”
The ad says“Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context”
The ad says“Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context”
We are looking for our first Senior Growth Marketer (IC4) to join our new Study Platform unit. In this high-impact, pioneering role, you will be responsible for acquiring and growing an engaged student user base for our 0-1 Genio Planner product and the broader Genio Study Platform we are building on top of it
You will drive student adoption, nurture an active cohort of learner advocates, and convert user momentum into the evidence and pipelines needed to expand into a high-value, institution-wide B2C2B sales motion
User Acquisition & Retention: Building Planner’s D2C user base from zero into a meaningful, retained cohort of student users ahead of and beyond our September 2026 launch
Full-Funnel Ownership & Experimentation: Operating in high-ambiguity, pre-PMF environments to design, execute, and analyze rapid growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels
Signal Architecture & Budgeting: Defining and tracking crucial metrics like activation, engagement, retention, and .edu concentration while managing the Planner growth budget to defend and optimize spend
Product Feedback Loop: Gathering qualitative and quantitative user feedback from Planner users and translating it into clear, prioritized inputs for our product roadmap
PLG to Sales Handoff: Working closely with the institutional sales team to spot universities with concentrated student usage and package that data into qualified leads for future high-value sales
You will operate with high autonomy on a dynamic 12–14 person team, working most closely with:
Learner Experience Product Development team (insert here who they will be)
Holly, our CPO (whom you will report into)
Wider Genio marketing and brand team
Benefits
33 days annual leave (inclusive of bank holidays)
3 gifted days off at Christmas
Generous individual learning and training allowance
Truly flexible hours to suit when you work best
Full home working set up and beautiful collaborative office space
Nomad working policy with family travel insurance
Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)
Health cash plan (from glasses to massages)
6% employer pension contribution
Preferred experience
Rapid Experimentation Cadence: Demonstrated ability to run disciplined, evidence-led growth experiments and quickly pivot or scale based on results
User Advocacy: A strong passion for the learner experience, actively collecting and translating quantitative and qualitative user feedback to shape product features
Founder-Mode Autonomy: A self-starter who moves comfortably between high-level strategy and rolling up their sleeves for hands-on execution
Metrics & Analytics Rigor: Hands-on experience establishing signal architecture, analyzing retention, calculating CAC, and demonstrating ROI on marketing spend
Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context
Familiarity with transitioning product-led growth (PLG) adoption into large B2B sales cycles
Experience in EdTech or consumer products targeting higher education students
