Senior Digital Marketing Analyst

About Kepler

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

Overview

The Strategy & Activation team is the main interface between our clients and the rest of the business. We are not only responsible for building great relationships with our clients and delivering award winning digital campaigns, we are also accountable for the growth and development of our client’s businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.

We are currently looking for a Senior Analyst to join the team and become part of our close-knit family of passionate Activators.

Role Overview

The Senior Analyst plays a key role within the Strategy & Activation team. Reporting into the Manager or Senior Manager, the Senior Analyst is responsible for both the management of your clients day to day campaign based requests as well as campaign planning, set-up, optimisation and reporting. You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business. You will also deputise for the Manager when needed and support with the training of more junior members of the team.

About the Role

• Manage and own campaigns across all multiple channels and platforms, optimising tactics and strategies to produce the best possible performance
• Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities
• Manage all operational work to launch a campaign from planning to set up to reporting
• Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
• Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions
• Produce weekly client reports with a summary and insights of campaign performance and learnings, explaining actions you've taken and the impact on the campaign
• Manage day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
• Own the performance part of weekly calls, providing additional detail and background when needed
• Train and coach Analysts to develop and grow within the team

Desired Experience and Skills

• 1-2+ years of hands-on in platform experience, specifically in either paid search or paid social, with additional experience across programmatic display or video being a plus.
• A proven passion for digital media/advertising & technology
• Excellent communication and presentation skills with strong ability to create and build relationships
• Experience in client and account management
• Ability to multitask with great attention to detail
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Enjoyment when working as part of a team

Salary

Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation that demonstrates the value we place on our employees and their well-being.

Our salary banding for this role starts at £33,000 per annum.

Benefits

• 25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year
• Healthcare cash plan
• Monthly Wellness Allowance
• Ride to work cycle scheme
• Season ticket loan scheme
• ‘Work from Anywhere’ (WFA) for up to 4 weeks per year
• Hybrid working 3 days onsite and 2 days remote per week
• Flexible working with start and finish times between 8am-10am, and 4.30pm-6.30pm
• Company pension contributions
• Enhanced parental leave policies
• Annual tuition budgets for out of work study
• Mobile phone, home broadband reimbursements
• Working from home equipment budget
• Weekly free breakfast, fruit and drinks
• Regular paid socials, and social budgets

The increasing adoption of AI is reshaping our industry. As part of your application, please include a brief disclosure of which AI tools (if any) you have used to assist with your preparation. Our interview process includes a discussion surrounding your experience experimenting with these tools and how to leverage them effectively within a professional setting. Please be aware that in line with GDPR, we do not allow use of AI for recording/transcripts during interviews without all attendees consent.