The ad says“Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs”
The ad says“ABM & Intent Integration:”
The ad says“AI-Forward: You’re comfortable using AI to build agents, automate tasks and deploy dashboards”
The ad says“Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management”
The ad says“Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management”
The ad says“Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management”
The ad says“Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight. You know how to structure campaigns, manage bids, write briefs, and optimize toward pipeline metrics”
The ad says“Confident in conducting your own product demos and being able to answer questions to help drive the client evaluation forward”
The ad says“Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight. You know how to structure campaigns, manage bids, write briefs, and optimize toward pipeline metrics”
This is a senior IC role on the Demand team, reporting to the Head of Demand Marketing
You will own full-funnel pipeline growth across paid advertising, CRO and experimentation, ABM and intent programs, and funnel analytics
You will work closely with RevOps, PMM, Design, and Sales leadership to build the infrastructure, programs, and feedback loops that move prospects from first touch to closed-won
Funnel & Analytics:
Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps
Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won
Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization
Paid Advertising:
Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management
Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets
Partner with PMM and Design on creative planning and messaging strategy for each campaign type
CRO & Experimentation:
Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs
Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners
Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates
ABM & Intent Integration:
Translate G2, ZoomInfo, and in-product intent signals into personalized ABM web journeys and ad programs targeting high-fit accounts
Build coordinated plays with BDR and Sales to convert intent-qualified accounts into trials, demos, and pipeline
Measure and report on ABM program impact on competitive win rates and pipeline velocity
Sales Partnership:
Work directly with Sales leadership to build outreach sequences and marketing programs that support the full-funnel motion from outbound to close
Create tight feedback loops with BDRs and AEs on lead quality, messaging resonance, and pipeline friction
Participate in pipeline reviews and hold yourself accountable to downstream metrics — not just MQL volume
You’ll get:
A high degree of trust in your ideas and execution
An opportunity to partner and collaborate with other talented people
An inclusive community where you feel welcomed and cared for as a person
The ability to make an immediate impact helping customers create a great workplace experience
Support for your personal and professional growth
Benefits
Flexible time off to help you relax and recharge
Learning and development stipends
Full health coverage for you and your dependents
A remote working credit to set up your home office
$100 monthly wellness credit
$100 headphone credit every 2 years
A 401K, so you can invest in your future
12 weeks of paid parental leave
Preferred experience
Envoy is looking for a Senior Demand Generation Manager who operates like an owner: hypothesis-led, fast to ship, and accountable to pipeline — not just programs
Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight. You know how to structure campaigns, manage bids, write briefs, and optimize toward pipeline metrics
Hands-on operator: You run the programs yourself. You are in the platform, in the data, and in the weeds so that you effectively partner with agencies and cross-functional teams
5+ years in B2B SaaS demand marketing: You have owned programs across the full funnel in a B2B SaaS environment, with direct accountability to pipeline and revenue metrics
Hypothesis-led and fast to ship: You form a clear thesis before starting a test or program, and you move quickly from idea to live. You do not over-engineer before shipping
Experienced in CRO and ABM: You have designed and run A/B tests that produced measurable conversion wins. You have operationalized intent signals into coordinated ABM programs — not just built the list
AI-Forward: You’re comfortable using AI to build agents, automate tasks and deploy dashboards
Analytically rigorous: You are comfortable building dashboards, diagnosing funnel problems, and presenting data-backed recommendations to senior leadership. Attribution, CAC, ROAS, and conversion rates are native to how you think
Strong cross-functional partner: You collaborate naturally with RevOps, PMM, Design, and Sales. You do not wait to be pulled in — you proactively surface information and close the loop
Capable of having conversations with potential buyers centered around business value and the value of solving their business challenges through technology
Confident in conducting your own product demos and being able to answer questions to help drive the client evaluation forward
Passionate about our product and the workplace or commercial real estate industry and working hard to build strategic partnerships
Consultative, intellectually curious and ambitious
Comfortable and energized operating in a fast moving, changing organization
An exceptional writer and spoken communicator
Enthusiastic about learning and growing at Envoy
Highly organized & autonomous, a true self-starter
Excited about new logo prospecting and self-sourcing deals
