Senior Associate, Creative Technology

GALE is a business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners across automotive, QSR, retail, gaming, entertainment, telecom, and more. Founded in 2014, GALE has offices in New York, Denver, Kansas City, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.

Some brands we work with include Starbucks, Uber, Chili’s, Fogo de Chão, Don Julio, Intercontinental Hotels Group, Hard Rock, Got Milk, Pella, and BMO.

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

About the Role

As a Senior Associate, Creative Technology, you will help build immersive, interactive, and visually compelling digital experiences that bring brand stories to life. This role is ideal for a strong front-end or creative technologist who enjoys translating design intent into polished, performant, and engaging web experiences.

You will work closely with designers, UX teams, content creators, and engineers to develop responsive, animation-rich websites and interactive experiences. You should be highly detail-oriented, comfortable working across modern front-end stacks, and excited by the intersection of storytelling, design, and technology.

What You'll Do

• Build production-quality, reusable, and performant components using React, Next.js, and TypeScript

• Contribute to and consume shared component libraries, documented and tested in Storybook, across desktop and mobile variants

• Translate visual concepts, storyboards, and motion ideas into polished, pixel-perfect web experiences

• Implement interactive features such as scroll-driven narratives, parallax, micro-interactions, and dynamic content transitions using GSAP, Framer Motion, CSS animation, or hand-built solutions where component libraries don't cover motion

• Integrate front-end experiences with headless CMS platforms — primarily Contentful, alongside WordPress — including content modelling, preview flows, and structured content APIs

• Build data visualizations and interactive components using D3.js, Chart.js, or similar

• Integrate with REST and GraphQL APIs, backend services, and data layers (e.g. DynamoDB, Redis-backed caching)

• Support deployment and CI/CD workflows on AWS across environments, working alongside DevOps

• Own performance outcomes: Core Web Vitals, Lighthouse scores, image and font optimization, bundle size, and rendering strategy (SSR, SSG, ISR)

• Ensure experiences meet accessibility standards (WCAG 2.1 AA), responsiveness, and cross-browser compatibility

• Participate in code reviews, testing, and documentation, and help raise the bar on engineering practices

• Use AI-assisted development tools effectively as part of day-to-day delivery, and stay current on emerging AI-enabled web experiences

What We're Looking For

• 4–6 years of experience in front-end development, creative technology, or full-stack web development

• Strong proficiency in JavaScript (ES6+), TypeScript, HTML5, and modern CSS (Flexbox, Grid, custom properties, container queries)

• Demonstrable production experience with React and Next.js — App Router, server and client components, and rendering strategy trade-offs

• Hands-on experience with a headless CMS (Contentful strongly preferred) and an understanding of content modelling

• Proven ability to build animation and interaction work: GSAP, Framer Motion, ScrollTrigger, or equivalent. WebGL/Three.js experience is a plus

• Familiarity with component-driven development and design systems, including Storybook

• Comfort with Git-based workflows: feature branching, code review, rebasing, and conflict resolution

• Working knowledge of cloud deployment (AWS preferred) and CI/CD pipelines

• A strong eye for detail and the ability to hold a design team's intent through to the shipped build

• Experience partnering directly with designers, UX, and content teams in an agency or client-services environment

• Bonus: styling systems (Tailwind, CSS Modules, styled-components), testing (Jest, Playwright, Cypress), analytics/event instrumentation

Who You Are

• A creative technologist with strong front-end fundamentals and an eye for detail

• Someone who enjoys building engaging digital experiences at the intersection of design and engineering

• A collaborative team player who works well with designers, writers, strategists, and developers

• Curious about emerging technologies and excited to experiment with new tools and approaches

• Committed to clean code, strong execution, and continuous learning