Senior Account Director
Location: LDN office
Hybrid: Tuesday Wednesday and Thursday in office
Welcome to NewGen, we’re a global social-first creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York. We partner with leading brands to shape culture, tell stories that matter, and harness the power of social first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects and creates conversation.
Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge the big networks and stale-traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. In fact, we know it’s the only way to deliver work consumers care about.
Our work is trusted by some of the world’s biggest brands, including Pepsi, Samsung, Amazon, SEGA and CashApp. Just as importantly, we’re the agency of choice for leading creators shaping culture today - from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.
Want to join the team? here are our non-negotiables:
- Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — we want people who bring energy and ideas.
- Quality – Quality comes first. If it doesn’t feel right, speak up. Everything we create shoul push boundaries and break new ground.
- Collaboration – We win as a team. No egos, no judgment — just support, collaboration, and collective success.
- Creativity – We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
- Partnership – Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.
The Role
We’re looking for a commercially minded and socially native Senior Account Director who can confidently lead a portfolio of key client relationships while driving excellence across delivery and growth. You’ll sit at the heart of your accounts as a trusted senior partner to clients, leading account teams and ensuring work is strategically sharp, creatively ambitious and commercially strong. You are a visible senior leader in the business and still a doer. You bring clarity, pace and energy. You know what great looks like, you protect the team while raising standards and you take ownership of outcomes rather than escalating them. You understand how social first thinking translates into real brand impact and real account growth.
Key Responsibilities
Lead Senior Client Relationships
- Act as senior client lead across a portfolio of key accounts
- Build and strengthen trusted relationships with senior marketing stakeholders
- Provide concise, commercially focused counsel on social strategy and performance that
- clients proactively seek out
- Drive proactive thinking rather than reactive servicing
- Surface risks early and resolve issues at source to minimise escalations
Own Delivery Excellence
- Own delivery across your accounts from brief through to wrap
- Ensure scope, timelines and budgets are tightly managed, with accurate documentation
- and clear handovers to finance and operations
- Champion agency processes, calling out gaps early and holding teams to agreed ways
- of working
- Anticipate risk and solve problems early
- Maintain high standards across all outputs
Drive Commercial Performance
- Be accountable for revenue, margin and EBITDA performance across your accounts
- Lead retainer renewals, budget negotiations and forecasting with clear rationale tied to value delivered
- Use dashboards and tracking to make data-led decisions, protecting margin and spotting opportunities early
- Build your teams’ understanding of budget ownership, margin impact and delivery efficiency
- Ensure accounts are properly scoped and resourced, leading regular account health checks
Grow Accounts and the Agency
- Own account plans that deliver ambitious growth across retained accounts
- Proactively identify and convert net new opportunities with existing and new clients
- Contribute to new business pitches and help onboard new clients into the agency
- Build your personal and the agency’s external profile through sharing work, thought leadership and industry events
Elevate Strategic and Creative Output
- Partner closely with Strategy and Creative to ensure ideas are insight led and socially native
- Ensure deliverables ladder back to client business objectives
- Push for measurable impact across campaigns
- Inspire and challenge teams to produce award-winning work
Lead and Develop Your Team
- Manage, mentor and performance-manage Account Directors, Account Managers and Executives
- Run regular 1:1s with clear objectives, addressing underperformance early
- Identify high-potential talent and build succession, with clear progression for future leaders
- Recommend team structures and resourcing to address capability gaps and workload pressures before they impact delivery
- Create a high performance supportive team culture
- Drive accountability and ownership across your team
Champion Collaboration and Leadership
- Work seamlessly with influencer, creative, production and data teams
- Ensure a joined up client experience across disciplines
- Act as a visible senior leader, role-modelling NewGen behaviours and supporting agency wide initiatives
- Represent your team’s voice in leadership conversations, turning feedback into clear recommendations
Social First x Brand Impact
Being socially native is at the heart of everything we do at NewGen. We’re not an advertising agency. We live and breathe culture constantly plugged into the trends, conversations and creators shaping the world. To succeed here you need a deep understanding of the creator landscape, an instinct for what resonates online and the ability to translate trends and cultural insight into work that feels authentic, bold and social first. It’s ok to be chronically online.
We'd Love You To Have
- 10+ years experience in social, creative or integrated agency roles
- Experience leading a portfolio of large accounts or multi market campaigns
- Strong commercial acumen, including retainer renewals, budget negotiations and forecasting
- A track record of growing accounts and contributing to new business wins
- Deep knowledge of social platforms and creator culture
- Experience managing and developing teams, including people managers
- Confident presentation and senior stakeholder management skills
- Experience working in fast paced agency environments
- Ability to translate creative ideas into measurable business results
