SEM Senior Associate

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.

Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.

As an SEM Senior Associate, you’ll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you’re passionate about digital marketing and enjoy solving challenges in a fast-paced environment, we’d love to welcome you to our team.

What You Will Do

• Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
• Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
• Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
• Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
• Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
• Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
• Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
• Leverage PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.

What You Will Bring

• 3+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
• Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
• Expertise in analyzing performance metrics and delivering actionable insights to enhance campaign outcomes.
• Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
• Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
• Strong organizational and collaborative skills, enabling you to align efforts across internal teams and clients effectively.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.