Sales at Tractian

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

What you'll do

As a Sales Engineer for Smart Trac at Tractian, you will support new business acquisition and customer expansion by providing technical expertise throughout the sales process. You will work closely with enterprise prospects and customers to understand their asset tracking, condition monitoring, and maintenance challenges, and demonstrate how Smart Trac delivers measurable operational value.

You will partner with Account Executives to lead technical discovery, deliver product demonstrations and solution designs, and support the sales cycle from initial engagement through successful onboarding and deployment. You will use HubSpot CRM to document technical requirements, manage pre-sales activity, and support accurate opportunity tracking.

Responsibilities

Engage with enterprise prospects and customers to understand asset tracking, condition monitoring, and maintenance requirements, positioning Smart Trac as a high-value technical solution.
Lead technical discovery and deliver tailored product demonstrations that clearly articulate Smart Trac’s technical capabilities, business impact, and return on investment.
Partner closely with Account Executives to support new business and expansion opportunities throughout the pre-sales cycle.
Use HubSpot CRM to document technical requirements, support pipeline accuracy, and track pre-sales activities.
Collaborate with internal engineering, product, and implementation teams to design customer-specific solutions and ensure feasibility.
Prepare and deliver technical responses to RFPs, RFIs, and other enterprise procurement processes.
Monitor industry trends, customer use cases, and competitive solutions within asset tracking and maintenance technologies.
Capture customer feedback and technical insights to support continuous product improvement and enhance customer satisfaction.

Requirements

Bachelor’s degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, or a related technical field, or equivalent professional experience.
3+ years of experience in a Sales Engineer, Pre-Sales Engineer, or Solutions Engineer role, preferably within asset monitoring, industrial IoT, automation, or related technologies.
Strong technical aptitude with the ability to understand complex systems and clearly explain technical concepts to both technical and non-technical stakeholders.
Experience supporting enterprise B2B sales cycles, including technical discovery, solution design, and customer-facing presentations.
Ability to articulate business value and return on investment when presenting technical solutions.
Excellent communication, presentation, and stakeholder-management skills in a professional, enterprise environment.
Willingness to travel as required within the region to support customer meetings, demonstrations, and pilots.

Compensation & Benefits

Full-time employment with statutory social insurance contributions
Paid vacation, plus public holidays
Pension scheme with employer match
International travel for company kick-off events at our global headquarters
Wellhub Membership – Access a wide range of gyms and training programs
Long-Term Benefit – After four years of service, enjoy a fully funded trip anywhere in the world