About the Company
XTB is a global company in the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, with operations across several countries, including markets in Asia and South America. At XTB, we focus on the development of our employees, providing opportunities to gain knowledge and skills across various fields, as well as offering several training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you. We are a certified Great Place to Work company.
About the Role
As Sales Director, you will be responsible for defining and executing the sales strategy for XTB’s investment products and services. You will lead and develop high-performing sales teams, oversee revenue growth, ensure operational excellence, and maintain strong relationships with key clients and stakeholders. This is a senior leadership role with full ownership of sales performance, team management, budgeting, and strategic planning.
What You’ll Be Doing
Sales Leadership & Strategy
Define and execute the sales strategy to achieve departmental targets and business objectives
Set sales targets, KPIs, and performance benchmarks across the department
Develop and manage business plans covering sales, revenue, and cost control
Monitor sales performance and ensure alignment with XTB policies and guidelines
Team Management & Development
Build and maintain strong relationships with key and VIP clients, while supporting strategic accounts and high-value negotiations.
Design and implement performance appraisal and commission schemes
Motivate sales teams through coaching, mentoring, and continuous skills development
Propose promotions, bonuses, and salary adjustments within the approved budget
Identify team needs and drive process, system, and collateral improvements
Operations & Control
Oversee sales administration and operational reporting Track KPIs, conversion rates, lead quality, and sales pipeline performance
Prepare regular reports on sales results, best practices, and market opportunities
Ensure compliance with internal procedures and regulatory requirements
Client & Market Engagement
Build and maintain long-term relationships with key and VIP clients
Lead negotiations, close high-value deals, and support senior account managers
Monitor market trends across currencies, commodities, indices, and derivatives
Prepare market analysis, sales proposals, and customized client solutions
Participate in media appearances, conferences, and industry events as a finance expert
Knowledge Sharing & Representation
Support the creation of educational and marketing materials
Deliver trainings, workshops, and lectures for clients, partners, and internal teams
Publish finance- and investment-related articles
Represent XTB in public forums, conferences, TV, and radio
Recruitment & Collaboration
Partner with HR on recruitment and hiring of top sales talent
Coach and mentor sales managers and team members
Promote best practices and knowledge sharing within the sales organization
What We’re Looking For
Bachelor’s degree in business administration or a related field
Professional finance certifications, licenses, or courses
5+ years of proven experience in sales management within a brokerage, trading, or financial services environment
At least 3 years of proven experience leading and managing a sales team, with responsibility for team performance, targets, coaching, and development
Proven track record of achieving and exceeding sales targets and driving revenue growth
Experience managing sales KPIs, performance plans, and incentive structures
Experience working with high-value or VIP clients and handling complex negotiations
Strong command of spoken and written English and Arabic
Excellent leadership, negotiation, and stakeholder management skills
In-depth knowledge of derivatives (futures, CFDs, options)
Strong understanding of international financial markets, including OTC products
Structured, process-driven, and team-oriented mindset
Strong customer orientation with proven sales success
Advanced analytical, planning, and decision-making abilities
What We Offer
A senior leadership role in a dynamic, international FinTech environment
Opportunity to shape sales strategy and business growth
Exposure to global financial markets and high-value clients
Professional development and continuous learning opportunities
Collaborative culture with high-performing, ambitious teams
At XTB, we believe strong leadership drives strong results. As Sales Director, you will play a critical role in shaping our commercial success, developing top sales talent, and expanding our market presence. You’ll work with experienced professionals in an international setting where your impact is visible and valued.
If you’re ready to take ownership of sales growth and lead at scale, we’d love to hear from you.
