Sales Development Representative

Sales Development Representative
Location: Nantwich – Hybrid Working
Salary: Up to £35,000 OTE + Excellent Benefits
Hours: Monday to Friday, 37.5 hours per week

Build pipeline. Build relationships. Build your career.

At ROI, we help shape the automotive industry through data-driven marketing, technology and sales innovation. Supporting over 70% of the UK automotive market, we work with leading OEMs, leasing companies and fleet providers to drive pipeline, performance and customer experience.

We’re now looking for an experienced Sales Development Representative who combines strong sales capability with consistency, ownership and commercial maturity.

If you're confident building relationships, comfortable speaking with senior stakeholders and motivated by delivering high-quality sales outcomes, this is an opportunity to work across complex automotive campaigns while developing your expertise within a progressive, high-performing environment.

The role

As a high-skill Sales Development Representative, you’ll play a critical role in driving a qualified pipeline across OEM, leasing and fleet clients.

Working across complex prospecting campaigns, you'll use CRM and sales intelligence tools to identify opportunities, manage and optimise your pipeline and consistently deliver high-quality appointments and conversion outcomes.

You'll build trusted relationships with senior stakeholders, apply structured sales methodologies and contribute to best practice, process improvement and innovation.

You’ll also support ROI’s continued leadership in AI-enabled sales strategies, blending data, insight and human conversation.

What you'll be doing

• Working on complex OEM and Leasing Company prospecting campaigns.

• Using CRM and sales intelligence tools to manage and optimise the pipeline.

• Applying structured sales methodologies such as MEDPIC and BANT.

• Consistently delivering high-quality appointments and conversion outcomes.

• Building trusted relationships with senior stakeholders.

• Taking ownership of your performance and delivering against agreed targets.

• Contributing to best practice, process improvement and innovation.

• Using data, insight and digital prospecting tools to identify and develop new opportunities.

• Supporting ROI’s continued development of AI-enabled sales strategies.

What we're looking for

We're looking for someone who combines strong sales capability with commercial maturity, consistency and a genuine ownership mindset.

You'll ideally have:

• Proven B2B sales development or appointment-setting experience.

• A consultative sales approach with strong questioning and listening skills.

• Confidence using CRM systems and digital prospecting tools, with Salesforce desirable.

• An understanding of structured sales methodologies and sales processes.

• Experience within automotive, leasing or fleet environments would be highly desirable.

• A strong ownership mindset with a consistent approach to performance delivery.

• The ability to operate effectively in a fast-paced, target-driven environment while maintaining quality conversations.

• The confidence to work autonomously while contributing positively to team success.

• A desire to develop your sales capability and stay ahead of evolving technology and sales practices.

What you'll get in return

We believe great people deserve a great experience too.

Our benefits include:

• Private Medical & Dental Cover.

• Healthshield Cash Plan.

• Pension Scheme with 4% employer contribution.

• £500 annual Health & Wellbeing Allowance to spend on your physical or mental wellbeing.

• Discounted Car Leasing Schemes.

• Birthday day off plus a birthday voucher.

• Education Bursary to support your continued professional development.

• Team socials and incentives.

• Hybrid working.

• Advanced sales training and industry accreditations, including SAF.

Why ROI?

At ROI, you'll have the opportunity to work with some of the biggest names across the automotive industry while developing your sales expertise in a structured, high-performing environment.

You'll be trusted to take ownership of your performance, supported by experienced colleagues and given access to advanced sales training, industry accreditations and evolving technology.

We're building teams that embrace curiosity, accountability and continuous improvement, combining data, technology and human conversation to deliver meaningful results for our clients.

If you're an experienced SDR ready to work with complex clients, take ownership of your performance and continue developing your career in automotive sales, we'd love to hear from you.

Apply today and become part of our journey.