The ad says“Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook”
The ad says“Direct experience with SEO — keyword research, content optimization, and app store listing management”
The ad says“Direct experience with SEO — keyword research, content optimization, and app store listing management”
The ad says“Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact”
The ad says“Direct experience with SEO — keyword research, content optimization, and app store listing management”
The ad says“Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook”
The ad says“Direct experience with SEO — keyword research, content optimization, and app store listing management”
We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels
This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience
You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers
Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results
SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results
Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business
App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion
Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX
Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust
Cross-functional partnership:Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge
Benefits
401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation
Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave
Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees
Flexible vacation policy: Vacations, appointments, mental health days- take the time you need, whenever you need to with our flexible time-off policy
Work anywhere: We have Found offices in both SF and Seattle and for team members who work outside those cities, Found also supports fully remote working
Health benefits: Comprehensive medical, dental, and vision benefits are always 100% covered for employees, 75% covered for dependents
Preferred experience
Strong cross-functional collaborator who works well with CX, growth, brand, and product teams
Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook
Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact
Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums
Direct experience with SEO — keyword research, content optimization, and app store listing management
A bias toward hands-on execution — this role is as much about doing the work as directing it
8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product
