About Noto

Noto is the AI-native operating system for after-school businesses: tutoring centers, music schools, sports academies, and dance studios. About 180,000 of these businesses operate in the U.S., and millions of kids pass through them every week.

They’re run by people who are passionate about teaching but spend their evenings managing schedules, payroll, and parent emails—often in software built in 2011, or in spreadsheets and sticky notes.

Noto replaces the entire stack with a modern platform for scheduling, billing, payroll, marketing, CRM, communications, classroom management, and student and parent portals. We bring the whole back office into one place, with AI agents that automate manual work instead of simply tracking it.

A school that spends less time on paperwork can teach more kids, hire another teacher, and grow its business. Come help us build the best operating system for these small-business owners!

(Fall 2026 team offsite: magic shows, lawn games, trivia, friendly competition, bartender-made drinks, and a cookout 🔥)

Team

We’re a team of about 20 in New York City: smart, collaborative, ambitious, and genuinely nice to work with.

AJ Ding (CEO) — second-time founder, previously built an AI recruiting company. ML engineer and data scientist at Quora, Lyft, and Meta. Studied statistics at Yale. Grew up in a family of small business owners.

Steve Wang (CTO) — former Head of Engineering at Nitra, an a16z-backed vertical SaaS company for doctors. Data science and engineering at Lyft before that. Studied math at Harvard.

We've raised $4M from Base10 Partners and South Park Commons. We are team of about 20 in NYC - smart, collaborative, ambitious, and genuinely nice to work with.

Location

4 days in-office (Herald Square), 1 day remote.
1 week per quarter work from anywhere
Occasional travel for team off sites and customer visits

The Role

We’re hiring a Fullstack Product Engineer to:

Ship large features end to end, from the design to the migration to the support ticket three weeks later.
Build agentic systems that automate the back office. The work a school owner does at 11pm should happen without them.
Make architecture calls that we'll still be living with in 2 years.

Ideal Candidate

2+ years building software, comfortable across the stack (React, Next.js, Node, Postgres).
Product taste. You have opinions about UI and you can say why.
Creativity and comfort with ambiguity. A lot of what you'll work on will start from unstructured customer call notes.
Genuine interest in helping education businesses thrive.

Culture

You'd be a founding engineer, so you will set parts of it. What's true so far:

Serve the customer. Our users run small businesses. We sit in their schools, go to their industry conferences, and take support calls ourselves. We get ideas by listening to the customer’s problems.
Low ego. Flat decision-making. Nobody wins an argument by seniority, including the founders. Good ideas come from whoever's closest to the problem.
Ownership. You will own a huge scope of the product that is mission critical to our customers. It's intense, but also rewarding. Your customers will send you thank-you gifts and sing your praises when you ship a useful feature, and cry for help o a Saturday if something’s off.
Work ethic. Team members work 50-60 hour weeks. Some late nights and occasional weekends will be expected. The role is about growth and impact. If you want to build something meaningful and grow fast, let’s talk.
Growth Mindset: We attend industry conferences to connect with our users, learn, network, and push the boundaries of our craft

Compensation

Competitive salary and equity that's worth caring about
100% company-paid benefits
Lunch in the office, stipend for work setup
Company retreats

Interview Process

30 min meet and greet
45 min System Design
45 min Coding Interview
Onsite (in NYC) to experience a day in the life

Why Work With Us

Our product makes a huge positive impact on business owners, educators, and their local communities. Watch our customer testimonial video at the bottom of our home page and see it for yourself.

If you're a design-minded product engineer excited to work at a small, fast-paced startup and own meaningful parts of a product that educators and families love, we'd love to meet you.

Note: At this time, we're unable to sponsor employment visas for this role. Applicants must be currently authorized to work in the United States on a full-time basis.