The ad says“Creating and implementing campaign A/B test experiments to identify optimal campaign settings”
The ad says“Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily”
The ad says“Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals”
The ad says“Experience with Google Suite”
The ad says“Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs”
The ad says“You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily”
The ad says“Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building”
The ad says“Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns”
The ad says“Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building”
Values
The ad says“General knowledge of search engine optimization (SEO), social advertising, and web usability”
The ad says“General knowledge of search engine optimization (SEO), social advertising, and web usability”
The ad says“General knowledge of search engine optimization (SEO), social advertising, and web usability”
We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company
You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily
Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands
You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients
Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
Working with direct response advertising strategies to drive sales revenue and/or qualified leads
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
Analyzing paid search campaign results and adjust strategy and budgets accordingly
Communicating with clients regularly to discuss goals and deliver results
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Benefits
Half-day Fridays every Friday
3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
401(k) with company matching
Free, confidential Employee Assistance Program
Free weekly virtual workout classes
100% paid parental leave policy for birth, adoption, and foster placement
Medical and dependent care FSAs
LinkedIn learning and access to internal training and development
Unlimited PTO
Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Wprotege mentorship program
Preferred experience
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
1.5-3 years of experience managing multiple client portfolios in paid search industry
Deep knowledge of the SEM industry and the paid search advertising model
Excellent analytical skills
Excellent verbal and written communication skills
Experience with Google Suite
Ability to manage expectations and priorities
General knowledge of search engine optimization (SEO), social advertising, and web usability
Experience presenting to senior-level client contacts
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
An understanding of customer lifetime value and optimizing towards profits based on client margins
