AstorMueller AG
Hiring now
Remote · RomaniaFull-timePosted 4 weeks ago
AstorMueller AG
ApplyWe are looking for a hands-on Meta Ads Specialist to manage and optimize our paid social media advertising, with a primary focus on Facebook and Instagram Ads. This role is focused on campaign execution, performance optimization, creative testing, reporting, and scaling paid social activities.
Meta Ads Campaign Management
Plan, set up, manage, and optimize paid social campaigns across Meta platforms, mainly Facebook and Instagram
Manage full-funnel campaigns including awareness, traffic, engagement, retargeting, lead generation, and conversion campaigns
Own campaign structure, targeting, placements, budgets, bidding strategies, tracking, and daily optimization
Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results
Manage budgets across campaigns, audiences, creatives, and funnel stages.
Ensure campaigns are launched accurately, on time, and aligned with business goals and marketing priorities
Analyze campaign performance based on KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, revenue, and conversions
Run A/B tests across creatives, audiences, copy, placements, formats, and campaign objectives
Translate performance data into actionable insights and optimization recommendations
Prepare regular paid social performance reports for internal stakeholders.
Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings
Stay up to date with Meta Ads best practices, platform updates, algorithm changes, and advertising policies
Support and manage paid advertising campaigns across other digital advertising platforms when required, including testing and evaluating new channels and platforms based on business needs and performance opportunities.
Collaborate closely with Brand Management, e-Commerce, CRM, content, and creative teams to align paid social campaigns with wider marketing activities.
Brief and review paid social creatives from a performance perspective
Recommend effective ad formats, messaging, hooks, CTAs, and creative angles for Meta platforms
Support testing of static ads, video ads, carousel ads, Stories, Reels, collection ads, UGC-style creatives, and product/catalog ads
Share creative performance learnings with relevant teams to improve future ad assets.
Proven experience as a Meta Ads Specialist, Paid Social Specialist, Performance Marketing Manager, or similar role
Experience managing paid social campaigns for e-commerce, retail, fashion, lifestyle, consumer brands, or similar industries
Strong understanding of full-funnel paid social strategy, including prospecting, retargeting, and conversion campaigns
Confident working with KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversion volume
Experience with budget management, campaign optimization, and scaling paid social campaigns
Strong analytical skills and ability to turn data into clear recommendations
Good understanding of paid social creative best practices and creative testing
Knowledge of tracking, pixels, conversion events, UTMs, and attribution
Experience with analytics and reporting tools such as Meta Ads Manager, Google Analytics, Looker Studio, Shopify analytics, or similar
Strong organizational skills and ability to manage multiple campaigns and deadlines
Self-driven, proactive, detail-oriented, and comfortable working independently
Fluency in English
German language knowledge is a benefit.
