Media Activation Specialist

Position Overview

Take full ownership of a paid media portfolio at ZURU. As Media Activation Specialist, you'll drive paid media buying for ZURU Edge brands across TikTok, YouTube, Meta, The Trade Desk and emerging channels like retail media and programmatic DOOH. You'll manage budgets across brands, build direct relationships with platform partners, and turn performance data into real commercial impact.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

ZURU is one of the leading advertisers globally across digital and social platforms, and paid media is a big part of how our Edge brands grow. Building on the Coordinator foundation, this role adds direct partner relationships, deeper data analysis and oversight of setup work handed to our India-based team. You'll work closely with the Paid Media Lead, the Media Planning team and brand teams, and there's a clear growth path toward Head Executive and Manager.

How you'll help us grow

• Own and maintain the paid media strategy for an assigned portfolio of ZURU Edge brands, stepping in on other campaigns across the team as needed

• Create, execute and optimise paid media campaigns across TikTok, YouTube, Meta, The Trade Desk and emerging channels like retail media and programmatic DOOH, with flawless pacing and delivery against plan

• Manage paid media budgets across brands, analysing performance and recommending adjustments to hit targets

• Drive campaign performance reporting with the Media Planning team, sharing learnings with brand teams and across the wider ZURU business

• Grow relationships with TikTok, YouTube, Meta and Google partner reps, meeting weekly or fortnightly to unlock advanced product and investment opportunities

• Work closely with the Paid Media Lead and the India-based team, ensuring seamless communication and consistent campaign execution across both offices

• Challenge current ways of working to drive new platform, process and technology adoption, including exploring AI tools once the core workload is solid

• Present portfolio performance confidently to brand and content teams, and support newer Coordinators with setup questions as part of the Coordinator-to-Executive pathway

What Helps You Win Here

• 2–4 years' hands-on paid media experience (agency or in-house), ideally with a performance marketing or buying background

• Working knowledge of Meta, TikTok, YouTube or Google/The Trade Desk ad platforms, with experience in at least one and openness to learn the rest

• Strong Excel skills, and comfortable using data to challenge and justify media decisions

• Strong attention to detail, and you take ownership and accountability for outcomes, not just tasks

• A genuine passion for digital marketing. A bachelor's degree in Marketing or a related field is preferred

Think you’ve got what it takes? Apply now and tell us your story.

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow 🚀

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ZURU may use AI tools to help screen, assess or select applicants.