Marketing Manager

Marketing Leadership and Team Development

• Supervise, coach, and develop marketing team members, including setting clear expectations, priorities, deadlines, and standards for quality.

• Translate direction from the Director of Marketing into actionable project plans, ownership assignments, timelines, and follow-up routines.

• Create accountability while maintaining an energetic, supportive, and solution-oriented team environment.

• Provide timely, actionable feedback and use day-to-day work as an opportunity to build employee capability and independence.

• Identify when projects or employees are getting stuck and proactively step in to create clarity, momentum, and resolution.

• Address performance, communication, or execution concerns directly, constructively, and promptly.

• Help build a culture of ownership, urgency, customer focus, continuous improvement, and practical problem solving.

Marketing Operations and Project Management

• Own the day-to-day flow of marketing work across campaigns, events, promotions, creative assets, digital channels, internal communications, vendor programs, and location requests.

• Develop and maintain project plans, roadmaps, calendars, timelines, budgets, deliverables, dependencies, approval paths, and next steps.

• Lead project kickoffs, regular project check-ins, and closeout reviews to ensure alignment, accountability, and continuous improvement.

• Prioritize competing requests and help determine when marketing should execute, refine, redirect, defer, or decline work based on business impact and team capacity.

• Identify risks, delays, bottlenecks, or unclear expectations early and recommend practical solutions before deadlines are missed.

• Manage external vendors, agencies, printers, media partners, promotional partners, contractors, and other resources to ensure timely, accurate, and cost-effective execution.

• Maintain organized documentation, digital assets, request processes, and project management tools that create transparency and efficiency for the marketing team and stakeholders.

Marketing Strategy, Campaigns, and Brand Execution

• Support development and execution of marketing plans that strengthen PARR’s brand, drive customer engagement, generate leads, support sales efforts, and reinforce PARR as the Total Home Building Source.

• Plan, execute, and optimize multi-channel marketing campaigns across digital, print, social, email, website, in-store, event, promotional, vendor-funded, and traditional channels.

• Partner with Sales, Purchasing, Cabinets, Manufacturing, Operations, and other business leaders to align marketing activities with revenue goals, customer needs, seasonal opportunities, product priorities, and company initiatives.

• Oversee creation and quality review of marketing collateral, including flyers, signage, digital graphics, brochures, presentations, case studies, customer materials, internal communications, and promotional assets.

• Provide creative and design direction while recognizing when work requires refinement and when “good enough” is the right answer to keep business priorities moving.

• Ensure brand voice, visual identity, messaging, and customer experience are consistent across marketing channels and customer touchpoints.

• Coordinate supplier, vendor, co-op, sponsorship, trade event, customer appreciation, community, and location-based marketing opportunities as appropriate.

Digital Marketing, Analytics, and Performance Improvement

• Maintain a working understanding of digital advertising, website content, SEO, social media, email marketing, CRM, online listings, marketing automation, analytics, and other marketing technology or reporting tools.

• Review marketing performance data, campaign results, customer engagement metrics, lead generation activity, and stakeholder feedback to identify trends and recommend improvements.

• Support budget tracking, campaign ROI evaluation, vendor spend review, and resource planning to ensure marketing dollars are used effectively.

• Use market, customer, competitor, and industry information to help refine marketing recommendations and strengthen customer-facing messaging.

• Partner with the Director of Marketing and subject-matter experts when deeper technical, analytical, creative, or channel-specific expertise is required.

Stakeholder Communication and Cross-Functional Partnership

• Serve as a primary day-to-day marketing contact for internal stakeholders and help clarify the business need behind incoming requests.

• Communicate priorities, timelines, tradeoffs, risks, and expectations clearly, professionally, and tactfully.

• Build trusted working relationships with location leaders, Sales, Purchasing, Operations, Manufacturing, People Operations, IT, vendors, agencies, and other partners.

• Push back constructively when a requested tactic is not the best solution while helping stakeholders identify a better path forward.

• Represent the marketing department with professionalism, responsiveness, and a strong understanding of PARR’s FACE values, brand standards, and customer service expectations.

• Perform other related duties as assigned.

Qualifications

• Minimum of 5 years of progressive marketing experience required, preferably in building materials, construction, retail, distribution, B2B, multi-location, or similarly fast-moving environments.

• Minimum of 3 years of prior people leadership, supervisory, or formal team-lead experience required; 5 years preferred.

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent experience may be considered.

• Demonstrated experience managing campaigns, promotions, events, marketing projects, vendors, agencies, budgets, timelines, and cross-functional deliverables.

• Strong understanding of multi-channel marketing, including digital, print, social media, email, web, in-store, event, promotional, and traditional marketing.

• Experience supporting sales enablement, lead generation, customer engagement, product/category promotion, and brand awareness preferred.

• Experience with project management and collaboration tools, digital asset management systems, marketing analytics, CRM, website platforms, or marketing automation tools preferred.

• Proficiency in Microsoft Word, Excel, Outlook, Teams, and other technology necessary to manage marketing work and communication.

• Class C driver’s license with an acceptable driving record required; ability to maintain company-required liability insurance required.

• Ability to speak, write, and read English required.

Interpersonal Skills

• Ability to work cordially, professionally, diplomatically, and with a high level of customer service in a dynamic environment.

• Demonstrates sound judgment when working with sensitive business, employee, customer, vendor, financial, and operational information.

• Strong leadership presence with the ability to set direction, create accountability, coach employees, and make timely decisions in ambiguous or fast-changing circumstances.

• Excellent written and verbal communication skills with the ability to clearly tailor messages for employees, leaders, customers, vendors, and external partners.

• Ability to communicate with all levels of management and employees at a high skill level and speak effectively in front of groups.

• Strong focus, planning, organizational, and time-management skills with the ability to manage changing priorities, handle multiple projects, and meet deadlines while maintaining accuracy and attention to detail.

• Ability and willingness to identify processes, tools, or procedures that may be improved in an effort to improve the workplace and outcomes for customers.

• Ability to function independently, as part of a team, and as a leader with a positive attitude, strong work ethic, and commitment to excellence.

• Ability to think and respond quickly, positively, and professionally to constantly changing circumstances.

• Ability to appropriately manage stress and interact with others.

Working Conditions

The primary working conditions are an office environment with a computer. This position may require work in lumberyards, showrooms, manufacturing environments, customer events, vendor events, trade events, community events, or outdoor settings.

Physical Requirements

• Ability to sit and/or stand for extended periods of time.

• Ability to work indoors in a normal office environment for an entire day.

• Must be able to grasp, talk, hear, and operate a computer and keyboard.

• Must be able to occasionally lift, push, or pull up to 50 pounds and carry objects 50 feet.

• Must be able to work outdoors in all weather conditions when supporting events, jobsite activity, or location-based marketing work.

• Must be able to drive a vehicle when necessary.

• Both local and overnight travel may be required.

Direct Reports

Marketing team members as assigned, which may include marketing, creative, merchandising, events, digital, communications, or coordinator roles.

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