About Our Client
Our client is a well-established medical technology and healthcare distribution company committed to providing clinically proven, safe, effective, and high-quality products to healthcare professionals.
Since its establishment, the company has focused on introducing advanced medical technologies and skincare solutions to the market while maintaining high standards of quality and customer service.
With a strong presence across multiple countries in the region, our client serves a broad network of clinics, hospitals, and healthcare providers through an extensive distribution network, supported by long-term partnerships and a commitment to innovation.
Job Description
Our client is seeking a Marketing Manager who will be responsible for developing, leading, and executing marketing strategies and tactics to drive brand growth and awareness in the medical aesthetic product sector. The role will have direct responsibility for key brands within the company's portfolio and will also include leading the marketing portfolio across Vietnam. This role involves working closely with the sales and creative teams to ensure a cohesive brand message and achieve business goals.
Key Responsibilities
- Proactively develop, lead, and drive execution of marketing strategies and campaigns.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Collaborate with regional counterparts to understand and share best practices on branding initiatives.
- Deeply understand the dermatology and aesthetics market in Vietnam, including trends and influencing factors.
- Lead and manage digital marketing efforts, including social media, content creation, email campaigns, and SEO strategies.
- Proactively monitor and analyze campaign performance, using data to make informed recommendations for optimization.
- Coordinate with external agencies and partners to execute promotional activities and events.
- Oversee and proactively drive best-in-class development of marketing materials, including brochures, presentations, and digital assets.
- Be accountable for managing marketing expenses to ensure campaigns remain within budget.
- Stay up to date with market trends and competitor activity to optimize product positioning and strategy.
- Submit regular performance reports and market feedback.
- Develop Key Performance Indicators (KPIs) to monitor performance based on marketing implementation plans.
- Leverage insights from the industry landscape, digital marketing technologies, and competitor product offerings to inform marketing strategies.
- Develop target profiles and personalized marketing and/or engagement strategies based on data-driven analysis.
- Develop omni-channel initiatives to drive engagement with target profiles and improve customer experience.
Key Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3 to 5 years of marketing experience in consumer dermatology, aesthetics, or an adjacent industry.
- Extensive experience in the premium consumer segment with a strong understanding of positioning, consumer psychology, and buying triggers.
- Agency background or mindset with a strong understanding of digital marketing, social media, and content strategy.
- Excellent communication and interpersonal skills.
- Proficiency in Canva.
- Proficiency in marketing analytics tools and software (e.g., Google Analytics, CRM systems).
- Ability to work independently and collaboratively in a fast-paced environment.
- Growth mindset with demonstrated experience turning challenges into opportunities and outcomes.
- Excellent communication and interpersonal skills, including the ability to communicate effectively in English.
- Understanding of clinic and stakeholder motivations, influencing factors, and a partnership-oriented mindset.
- Strong business acumen and a results-driven approach with a methodological mindset to ensure events and investments are profitable and tracked in detail.
- Strong collaboration mindset and a desire to work closely with colleagues to create synergies.
- Self-driven, goal-oriented, and proactive.
Why choose our client?
- Supportive workplace culture
- Excellent exposure with continuous learning opportunities
- Clear paths for career growth and advancement
