The ad says“Agency management: you get great work out of partners, hold them accountable, and know when to bring work in-house”
The ad says“Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks”
The ad says“Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements”
The ad says“Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements”
The ad says“Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements”
The ad says“Experience with clinical, legal, or regulatory review of public-facing content”
The ad says“Offline and emerging channels: direct mail, CTV, print”
The ad says“Offline and emerging channels: direct mail, CTV, print”
The ad says“Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks”
The ad says“Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks”
The ad says“Offline and emerging channels: direct mail, CTV, print”
The ad says“Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks”
Marketing at Synapticure is at an exciting inflection point. A rebrand and new website are underway with a top brand agency and launch this fall. A performance agency is driving paid search and social. There’s a growth plan through year-end with active workstreams across brand, funnel, lifecycle, outreach/engagement, and measurement — and budget for an internal team
As our head of marketing, you’ll own the entire function: strategy, roadmap, budget, agencies, team, and results. You’ll report directly to our CEO, hire and lead the internal marketing team and direct our agency partners across brand and performance. This is a strategic role with your hands on the work: you’ll set the plan and personally drive big pieces of it
One roadmap, one rhythm. Set the marketing strategy and roadmap, run the weekly growth review, and own the “no” — keeping the whole system focused on the few things that actually move enrollment
Paid acquisition that proves itself. Direct our performance agency across paid search and social; own CAC and lead-quality targets; scale spend deliberately as funnel gates clear — not on faith. Layer in offline tests like direct mail where our audience actually lives
The brand and site launch. Land the rebrand and new website this fall, then run the brand day to day: caregiver-first messaging, condition-specific pages for ALS, Parkinson’s, and Alzheimer’s/dementia, and proof everywhere — outcomes data, testimonials, partner logos, press, and our founders’ story
Caregiver-first growth & outreach. Our decision-maker is usually an adult child or spouse acting for someone they love. Own the persona, the messaging hierarchy, outreach/engagement strategies, and the testing agenda that finds what resonates
Measurement everyone trusts. Partner with our data team on channel-level attribution and a weekly dashboard connecting spend to enrollment to completed visits. Translate insight into action, weekly
The team. Manage the Marketing Manager (lifecycle, webinars, caregiver communications) and the freelance brand designer. Build internal capability over time and reduce agency dependence on your timeline, not theirs
Trust and compliance. Partner with clinical leadership so everything we publish is medically accurate and consent-backed — including a growing library of real patient and caregiver stories
B2B & B2B2C partner communications. Partner closely with our partnerships team to build out narrative frameworks, co-marketing strategies, and B2B/B2B2C communications. You’ll translate clinical outcomes and care models into compelling messaging while expanding our presence across key neurological disease communities (ALS, Parkinson’s, Alzheimer’s)
Your first six months
You’ll inherit a written go-to-market plan with active workstreams, engaged agencies, clear targets, and executive alignment. Within six months, you’ll have launched the new brand and site, scaled paid spend against explicit funnel gates, stood up a weekly growth rhythm the whole company trusts, onboarded your team, and written next year’s plan
Benefits
Remote-first
Fully insured medical, dental, vision and life insurance plans
Matched 401k
3 weeks of PTO
Preferred experience
You’re an adaptable storyteller who can articulate our value proposition across every audience — whether drafting high-empathy D2C caregiver communications, shaping B2B/B2B2C messaging for enterprise health system and plan partners, or maintaining clear internal and operational comms
And you’re genuinely moved by the people we serve and the difference we’re making
You’re a full-stack marketer with real growth chops, but not just a growth hire: you care as much about what the brand says as what the CAC says
You’ve done this job before — ideally at a virtual-first healthcare provider — and you’re hungry to do it again with more ownership
Agency management: you get great work out of partners, hold them accountable, and know when to bring work in-house
Hands-on by default: small team, big goals. You write the brief, pull the numbers, and ship things yourself
Full-stack range: fluent across brand, performance, lifecycle, and web; expert in at least two
Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks
8+ years of marketing experience, with significant time in DTC or B2B2C healthcare — ideally at a virtual-first care provider
Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements
Ownership of a paid acquisition budget with real CAC/LTV accountability — and results you can walk us through
Startup fit: you’ve operated at early- or growth-stage pace and you like it
Please apply even if you feel you do not meet all qualifications
Experience marketing to older adults, caregivers, or family decision-makers
Offline and emerging channels: direct mail, CTV, print
Experience with clinical, legal, or regulatory review of public-facing content
Relationships in patient advocacy and nonprofit health communities
