Marketing Data Analytics Specialist (Data Quality)

Job Description & Summary

Start Your Journey with PwC Lviv SDC

At PwC, we turn challenges into opportunities. As part of a global network of more than 370,000 professionals across 149 countries, we help businesses solve complex problems through audit, consulting, tax, and technology services.

PwC SDC Lviv is a dynamic and growing team supporting projects across Central and Eastern Europe. Here, you'll work with international stakeholders, modern technologies, and experienced professionals while building valuable skills in a collaborative environment.

Why Join Us?

What We Offer

• Flexible work model — work remotely or from our modern office in Lviv.
• Professional development — personal development plans, mentoring, and English & Polish language courses.
• Career growth — official employment from day one, annual salary reviews, and clear career opportunities.
• Supportive culture — a collaborative environment where your ideas matter and your growth is encouraged.

About the Role

We are looking for a Marketing Data Analytics Specialist (Data Quality) who will help ensure the accuracy, consistency, and reliability of marketing data across our analytics ecosystem. You will work closely with analytics and technical teams to maintain high-quality tracking and reporting standards.

Responsibilities

• Monitor and improve Google Analytics 4 (GA4) implementation and data quality.
• Create, maintain, and optimize tracking tags in Google Tag Manager (GTM).
• Support cookie and consent tracking setup through OneTrust.
• Investigate tracking issues and data discrepancies.
• Collaborate with analytics and technical teams to ensure accurate reporting.
• Document tracking standards, tagging requirements, and data quality processes.

Requirements

• Experience working with Google Analytics 4 (GA4).
• Hands-on experience with Google Tag Manager (GTM).
• English level B2 or higher.
• Understanding of web analytics, tracking, and data quality principles.
• Strong analytical and problem-solving skills.
• Attention to detail and a proactive approach to issue resolution.

Nice to Have

• Knowledge of Google Cloud Platform (GCP) and BigQuery.
• Experience with Power Automate.
• Familiarity with digital marketing analytics and measurement frameworks.

Why PwC?

At PwC, you will have the opportunity to work on meaningful projects, learn from experienced professionals, and develop skills that will remain valuable throughout your career. We invest in our people and create an environment where everyone can grow and succeed.

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