Marketing Coordinator

Position: Marketing Coordinator – Sydney

Reporting to: Head of Marketing

Location: Sydney, Australia

Employment Type: Full-Time, Permanent

Role Purpose

This role supports the global marketing operations of Bueno Analytics, with a focus on digital marketing, content, events, social media, and international market expansion. The Marketing Coordinator will help strengthen our regional presence across Australia, UK, and Europe – and as we grow, additional regions. The role spans SEO, GEO, digital campaigns, CRM management, content production, and event coordination, with day-to-day support across the full marketing mix.

The successful candidate will be a proactive, all-round marketer who is equally comfortable executing day-to-day tasks and contributing to longer-term strategic projects.

What Success Looks Like

Success in this role will be defined by:

• Improved organic search visibility and backlink profile across Australia, UK, and EU markets

• Consistent, high-quality content and social media output across key channels

• Well-coordinated events delivered on time and to brief across AU and UK/EU regions

• Measurable growth in social media engagement and reach across platforms

• Clean, segmented CRM data that supports effective outbound marketing and ABM campaigns

Key Responsibilities

1. Website SEO, GEO & Localisation

• Conduct keyword research tailored to Australian, UK, and European audiences

• Identify backlink opportunities with high domain authority

• Audit existing web pages and recommend SEO improvements

• Submit listings to relevant directories for increased visibility

2. Content Creation & Localisation

• Create and adapt marketing content for regional audiences acrossAustralia, UK, and Europe (mainly using PowerPoint and Word)

• Support coordination of website localisation and translation as regionalpresence grows

• Assist with copywriting, blog posts, case studies, and other marketing collateral

3. Event Coordination & Venue Sourcing

• Support the planning and delivery of events across Australia and the UK/EU

• Research and compare venue options, covering AV, catering, and scalability

• Identify cost-effective solutions that retain a high-quality experience

4. Social Media & Digital Content

• Manage content scheduling and publishing across LinkedIn, Instagram, Facebook, and other platforms

• Grow organic reach and engagement while maintaining alignment with SEO strategy

• Monitor performance metrics and report on traffic growth, keyword alignment, and audience trends

5. CRM & Contact Management

• Maintain and segment CRM data for outbound targeting and campaign management

• Build and maintain AU, UK, US, and EU contact lists aligned to ABM campaigns

• Tag and format records for better performance in marketing automation

6. Digital Advertising Support

• Support setup and monitoring of low-budget, high-impact digital campaigns

• Track campaign delivery across platforms (e.g., Google, LinkedIn)

• Assist with asset prep and reporting

Required Skills & Qualities

• 1–3 years’ experience in a marketing role, ideally within a B2B or technology environment

• Solid understanding of SEO and GEO principles, keyword research, and web content best practices

• Proficient with PowerPoint, Excel & Word.

• Experience with Google Analytics, campaign platforms, and basic web design or CMS management

• Highly organised, self-directed, and able to manage multiple priorities in a fast-paced environment

• Proficient with Microsoft & Google Workspaces, and working knowledge of Adobe Suite (desirable)

• Clear written communication and attention to detail

Legal authorization to work in the country of employment – sponsorship will not be provided. 

About Bueno

Bueno Analytics transforms building performance for tenants and owners, creating smarter, more efficient spaces. Our AI-driven platform reduces energy waste, optimises operations, and enhances sustainability with precision analytics.

We work across a broad range of sectors—commercial property, grocery retail, healthcare, education, and more—providing actionable insights that help our clients cut costs, improve building ratings, and deliver real sustainability results.

Headquartered in Sydney, with operations across Australia, the UK, and the US, Bueno combines technical expertise, customer focus, and scalable innovation to accelerate the built environment’s journey to net zero.