Marketing Analytics Lead (ics)

• The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while owning the data infrastructure, reporting, and analytics that inform and optimize efforts
• Manage and analyze complex datasets. Collaborate with performance marketing teams to optimize campaigns across channels including Meta, Google, podcasts, and other emerging platforms
• Partner with content and organic teams to analyze the performance of SEO and social initiatives, identifying opportunities to improve engagement and conversion
• Develop and refine strategies to target high-value audiences, leveraging insights from contextual and demographic data
• Build and maintain data pipelines to collect, clean, and aggregate marketing data from various sources, including 3rd party platforms (Meta and Google) and internal data warehouses
• Develop and automate reporting dashboards to monitor KPIs and deliver actionable insights to stakeholders
• Perform in-depth analyses of campaign performance, including attribution modeling, A/B testing, and spend efficiency studies
• Write and optimize SQL queries to extract and manipulate data for reporting and analysis
• Perform predictive modeling, campaign forecasting, or creative fatigue analysis (Hill function modeling) using Python
• Collaborate with engineers to enhance data collection processes and ensure data accuracy
• Position requires less than 10% domestic travel

Benefits

• Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• Technology Allowance: Spend what you need to make sure you’re cruising at optimal speed at Range. We’ve got you fully covered
• Team Weeks: We bring our team together every few months for hackathons, coaching, strategy discussions, and experiencing amazing events together
• Paid Time Off: We offer 15 vacation days annually, in addition to most federal holidays. Time off isn’t just a perk—it’s a strategy for doing better work and actually enjoying the ride
• Parental Leave: We know the stress associated with having children and want to make that as easy as possible by offering generous leave packages for parents to be
• 401(k): We believe that hiring the 1% means paying them as if they are the 1%. Join us and get incredible compensation and equity packages
• Meals: We provide select meals throughout the week to support convenience, collaboration, and productivity. Whether during team gatherings or busy workdays, we’ve got you covered
• Fitness: We offer a monthly gym stipend to support your well-being—whether that’s a boutique studio, a climbing gym, or your favorite fitness app. Staying active helps us all bring our best selves to work
• Early Exercise: With early exercise eligibility and a focus on professional growth, this isn’t just equity—it’s a chance to shape something formative. Range is a high-conviction bet that can change your career and your story
• Annual Compensation Reviews: With early exercise eligibility and a focus on professional growth, this isn’t just equity—it’s a chance to shape something formative. Range is a high-conviction bet that can change your career and your story
• Boomerang Program: After two years with Range, you’re eligible to take time away to launch your own venture—knowing we’ll save you a seat if you want to return. Equity vesting pauses during leave and resumes upon return
• Career Growth: Range supports conference attendance, workshops and continued learning. We also cover renewals and CE for Professional licenses like your CFP or CPA

Preferred experience

• Experience with managing and analyzing intricate datasets
• In the alternative, the business will accept a Master’s Degree in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus four (4) years of Analytics Experience in a related occupation
• Experience with Metabase, Looker, or similar BI platforms
• Experience with paid acquisition channels, including campaign setup, optimization, and measurement
• The position requires four (4) years of experience with marketing analytics, specifically emphasizing paid media performance
• Experience with performing analytics for both large companies as well as high-growth startups
• The position requires any amount of experience in the following:
• Experience with HTML
• Bachelor’s degree, or foreign equivalent, in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus five (5) years of analytics experience
• Experience with SQL and Python to build data pipelines, extract and clean raw marketing data, and conduct advanced quantitative analysis