About the role

We are looking for a Lifecycle CRM Manager who will own the user lifecycle and help increase activation, engagement, retention and expansion across our B2B customer base.

This role is not focused on acquisition, paid media, demand generation or brand marketing.

Instead, you will work at the intersection of Product, Data, Customer Success and Marketing to build automated customer journeys triggered by user behavior and product usage.

You will identify lifecycle opportunities, design CRM programs, measure their impact and continuously improve them through experimentation.

What you'll do

Own the customer lifecycle

Design and optimize lifecycle journeys across onboarding, activation, engagement, retention, expansion and win-back
Build automated workflows triggered by customer behavior and product usage
Create personalized communication programs based on lifecycle stage, engagement and account signals
Improve customer adoption and long-term product usage

Drive retention and expansion

Identify churn risks and build retention programs
Develop upsell and cross-sell campaigns based on product engagement signals
Partner with Customer Success and Support teams to identify key customer moments and automation opportunities
Improve customer health and long-term value

Work closely with Product and Data teams

Translate product events and customer behavior into CRM triggers
Define segmentation strategies based on usage patterns based on NPS
Collaborate with Product Managers and Data teams to identify growth opportunities
Build dashboards and monitor lifecycle performance

Experiment and optimize

Run A/B tests on messaging, timing, channels and workflows
Analyze lifecycle metrics and user cohorts
Continuously improve CRM performance through a test-and-learn approach

What we're looking for

Must-have

4+ years of experience in CRM, Lifecycle Marketing or Product CRM
Strong experience in a B2B SaaS environment
Proven ownership of customer lifecycle programs from onboarding to retention and expansion
Experience building behavior-triggered automations and customer journeys
Strong analytical mindset and data-driven decision making
Experience working closely with Product, Customer Success and Data teams
Fluent English and French

Nice-to-have

Experience with subscription-based products
Experience in telecom, SaaS, productivity or mobile applications
Knowledge of customer health scoring and churn prediction models

What success looks like

After 12 months, you will have:

Improved activation and onboarding performance
Increased customer retention and engagement
Built scalable lifecycle automation programs
Created expansion journeys generating measurable revenue impact
Established CRM as a core product growth lever across the company

Important note

This is not a demand generation, growth acquisition or field marketing role.

We are specifically looking for someone with hands-on experience managing product-led CRM and lifecycle programs focused on customer retention, engagement and expansion in a SaaS environment.

Lifecycle CRM Manager B2B - Paris