The ad says“Strong analytical capability and experience using audience insights to inform decisions”
The ad says“Strong understanding of platform algorithms, audience behaviour and content formats”
The ad says“7+ years’ experience leading social media, audience growth or digital influence strategies”
The ad says“Strong analytical capability and experience using audience insights to inform decisions”
The ad says“Understanding of B2B audience development”
The ad says“Commercial awareness and understanding of how audience translates into business value”
The ad says“Excellent communication and leadership skills”
The ad says“Strong understanding of platform algorithms, audience behaviour and content formats”
The ad says“Understanding of creator economy trends and influencer ecosystems”
The ad says“7+ years’ experience leading social media, audience growth or digital influence strategies”
The ad says“Understanding of creator economy trends and influencer ecosystems”
The ad says“Excellent communication and leadership skills”
The ad says“Deep understanding of LinkedIn, YouTube, TikTok and emerging social ecosystems”
The ad says“Experience supporting executive thought leadership and personal brand development”
The ad says“Strong understanding of platform algorithms, audience behaviour and content formats”
The ad says“7+ years’ experience leading social media, audience growth or digital influence strategies”
The ad says“Experience building social video strategies and multimedia audiences”
The ad says“Experience creating social-first content strategies and recurring content franchises”
The ad says“Excellent stakeholder management and influencing skills”
The ad says“Deep understanding of LinkedIn, YouTube, TikTok and emerging social ecosystems”
The ad says“Deep understanding of LinkedIn, YouTube, TikTok and emerging social ecosystems”
As Head of Social, Audience & Influence, you will be responsible for making The Drum one of the world’s most influential media brands for marketers
You will own The Drum’s social strategy, audience growth and platform presence globally, ensuring our journalism, events, awards, intelligence products and commercial initiatives consistently reach and engage the right audiences
This is a highly visible leadership role sitting at the intersection of editorial, content, events, commercial and brand strategy
You will lead how The Drum shows up across LinkedIn, YouTube, TikTok, newsletters and emerging platforms, helping transform the business into a truly social-first organisation where audience growth and influence are built into everything we do
This is an opportunity to redefine how a global media brand builds influence in the modern marketing landscape
You will shape how audiences discover The Drum, engage with our journalism and participate in our communities
You will create the frameworks, formats and culture that enable The Drum to become a must-follow brand for marketers globally
The successful candidate will combine strategic thinking with hands-on social expertise, strong editorial instincts and a deep understanding of how influence is built in modern media
Social & Influence Strategy:
Develop and own The Drum’s global social and audience strategy
Define how The Drum builds influence across LinkedIn, YouTube, TikTok, X, newsletters and emerging platforms
Establish clear objectives, KPIs and growth plans for each platform
Identify new opportunities for audience growth, engagement and brand visibility
Ensure social and audience thinking informs business strategy across editorial, events and commercial activities
Social Media Leadership:
Own The Drum’s organic social media strategy globally
Build The Drum into one of the most influential social brands within marketing and media
Establish governance, publishing standards and platform best practice across the organisation
Lead experimentation with new formats, technologies and emerging platforms
Create scalable reporting frameworks that measure both audience growth and influence
Social-First Content & Franchise Development:
Develop repeatable social-first content franchises and editorial formats
Identify opportunities to create recurring shows, video series and platform-native content properties
Ensure major editorial initiatives are designed for social impact from the outset
Build systems that maximise the value and lifecycle of all content investments
Partner with editorial teams to identify stories and formats with strong social potential
Thought Leadership & Creator Strategy:
Develop strategies that increase the visibility and influence of The Drum’s editors, journalists and senior leaders
Build frameworks that encourage internal participation and thought leadership
Support senior stakeholders in building professional influence across key platforms
Identify opportunities to collaborate with creators, industry voices and external communities
Help position The Drum and its people as essential voices within the global marketing industry
Video & Multimedia Growth:
Develop a social-first video strategy across all platforms
Partner with editorial and production teams to create scalable video formats
Ensure all multimedia content is designed with audience behaviour and platform consumption habits in mind
Integrate podcasts, documentaries, short-form video and live content into wider audience strategies
Drive the growth of video audiences and engagement
Audience Development & Distribution:
Build repeatable distribution frameworks for major editorial campaigns, events and industry moments
Ensure audience planning becomes an integral part of editorial commissioning and business planning
Create systems that maximise reach across owned and third-party platforms
Monitor audience insights and performance data to continually improve strategy
Champion intelligent content repurposing and cross-platform distribution
Business-Wide Audience Leadership:
Partner closely with Editorial, Events, Awards, Commercial and Marketing teams
Ensure audience and influence objectives are embedded across the business
Support the promotion of major events, awards and proprietary initiatives
Develop practical frameworks that allow all teams to contribute to audience growth
Build a culture where audience thinking is everyone’s responsibility while maintaining clear ownership of social strategy and performance
Commercial Audience Strategy:
Support commercial teams in demonstrating The Drum’s audience and influence capabilities
Develop audience strategies for branded content and commercial partnerships
Help partners maximise value from their relationships with The Drum
Identify opportunities to create socially driven sponsorship and partnership products
What Success Looks Like:
The Drum becomes one of the most influential social brands in global marketing
Significant growth across LinkedIn, YouTube, newsletters and emerging channels
Stronger audience engagement and increased brand visibility globally
Social-first thinking becomes embedded across the organisation
Major editorial initiatives consistently achieve greater reach and impact
Senior leaders and journalists become recognised voices within the industry
Video and social franchises become meaningful drivers of audience growth and commercial opportunity
Audience growth contributes directly to subscriptions, event attendance, partnerships and business performance
Distribution and influence planning become core parts of business decision-making
Why Join The Drum?
Help shape the future of one of the world’s leading marketing media brands
Build a globally influential social and audience platform for marketers
Work across journalism, events, awards, intelligence and commercial partnerships
Collaborate with some of the world’s leading brands, agencies, platforms and creators
Join a business undergoing significant transformation and international growth
Play a central role in defining how influence is built in modern B2B media
Benefits
Hybrid & Remote Working
Company Bonus Scheme
Staff Social Events
Charity Volunteering Days
Early Finish on Fridays
Learning & Development Fund
Employee Referral Bonus
Mentoring Program
Preferred experience
7+ years’ experience leading social media, audience growth or digital influence strategies
Proven success building audiences and engagement across multiple platforms
Strong understanding of platform algorithms, audience behaviour and content formats
Strong analytical capability and experience using audience insights to inform decisions
Deep understanding of LinkedIn, YouTube, TikTok and emerging social ecosystems
Excellent stakeholder management and influencing skills
Excellent communication and leadership skills
Experience creating social-first content strategies and recurring content franchises
Commercial awareness and understanding of how audience translates into business value
Experience within media, publishing, marketing or communications
Understanding of B2B audience development
Experience supporting executive thought leadership and personal brand development
Experience working across editorial, commercial and events teams
Experience building social video strategies and multimedia audiences
Understanding of creator economy trends and influencer ecosystems
