市场经理 - GU Portfolio

POSITION SUMMARY

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and  global/local functional team as TA portfolio (or big strategic brand) lead.

Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Portfolio Management

·       Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.

·       Lead portfolio or big strategic brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target

·       Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment

·       Input to the country OP plan

·       Interface with WWT to gain support

·       Prepare report for global & country level internal communication

Organization Effectiveness and People Development

·       Assist the Marketing Lead to develop effective team structure to support the growth of business

·       Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs

·       For the portfolio lead, develop subordinates through coaching and training programs

Resource Management

·       Lead team in the portfolio (or big strategic brand)  budget planning and control

·       Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and  P&L

POSITION RESPONSIBILITIES

Accountable

Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands  plan and A&P allocation Lead the review of  product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)

s Validate brand-specific messages, design training (w/medical, regulatory)

s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Shared Accountability

Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT

s Develop effective structure with senior marketing manager or RTAL and BU Head.

s Develop MKT team competency with senior marketing manager or RTAL

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/Business Unit Leads  (For big strategic brand, need to all sales team) Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory  Lead GCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred.Proficient oral and written English 5-8 years marketing experience with above 18 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

·       Demonstrates business acumen

·       Acts decisively

·       Seizes accountability

·       Holds people accountable

·       Grows-others

·       Leads change

·       Self-awareness

·       Commits to “One Pfizer”

·       Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

·       Marketing , Customer and Competitor Insight

·       Marketing Execution

·       Strategic and Operational Business/Marketing Planning

·       Data analysis, interpretation and communications

·       Performance and Program Metrics

·       Exceptional interpersonal skills

·       Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

·       Exceptional prioritization –among/across brands, resource-constrained context;

·       Vendor management

·       Proficiency in the local language as well as English proficiency

 
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research