Growth & Optimization Specialist, SMS

Role Overview:

SMS is one of Moxxi’s fastest-growing owned media channels, reaching millions of consumers every week. As our Growth & Optimization Specialist, SMS, you’ll own the consumer-facing side of the channel: the web properties users land on when they click our messages, the pages they navigate, and the monetization experiences where engagement becomes revenue.

As a Growth & Optimization Specialist, SMS, your focus is to make every SMS click worth more. You’ll launch new consumer web properties from the ground up - brand, content, and conversion flows - and then continuously optimize them for yield through testing, analytics, and fast iteration. Message volume is growing quickly; your job is to make sure revenue grows faster. You’ll report directly to the head of the SMS channel, with full ownership of your metrics and a direct line of sight from your work to the P&L.

Key Responsibilities:

Conversion & Yield Optimization

• Own the post-click consumer journey: landing pages, content layouts, offer placement, and monetization mix with revenue per click as your core metric.
• Run a continuous experimentation program: page layouts, offer sequencing, content angles, and design variants, each measured against conversion and yield.
• Analyze funnel performance daily to find where users drop off and where value is being left on the table — then ship the fix.
• Collaborate with internal demand and yield teams to align what’s shown on-page with what’s converting, so the best offers get the best placement.
• Balance monetization with user trust, building experiences consumers genuinely engage with, protecting long-term channel health.

Web Property Development

• Launch new consumer web properties end to end — brand identity, site structure, content, and signup/opt-in flows — using modern no-code and AI-assisted builders.
• Maintain quality and consistency across a growing portfolio of consumer brands, each presenting a polished, service-oriented experience.
• Ship fast: new properties and page variants go live in days, and every launch becomes a new surface to optimize.
• Build within regulatory and platform guardrails, ensuring every property meets industry compliance and content standards for consumer messaging.

What You’ll Bring:

• 3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space — you’ve owned a conversion or revenue metric and demonstrably moved it.
• Command of the conversion optimization toolkit: landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
• A strong analytical core — you pull your own data, find the patterns, and prioritize experiments by expected impact rather than intuition alone.
• Hands-on ability to build and ship web experiences with no-code / AI-assisted tools — you don’t wait on a dev queue.
• Comfort operating within compliance frameworks for consumer marketing — or the discipline to master them quickly.
• Start-up scrappiness: you’re proactive, resourceful, and bias toward action.

Moxxi Values & Competencies

• Self-Starter – You take initiative and solve problems before they become problems.
• Curious & Analytical – You ask why, dig deep into data, and experiment to learn what works.
• Efficiency-Oriented – Fast, focused, and action-driven.
• Ownership-Focused – You treat the consumer journey like your own P&L.
• Organized Multitasker – You thrive in fast-paced, high-velocity environments.
• Strategic Communicator – You translate performance into insight and insight into action.