The ad says“A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards”
The ad says“Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt”
The ad says“A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end”
The ad says“A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards”
The ad says“Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt”
The ad says“Strong writing, with a portfolio of strategically focused content and collateral”
Foundry is a standalone division inside Instructure, built to generate new revenue with AI-built products. You’re the growth engine for the pods. In the core business, this work splits across product marketing, demand generation, content, and lifecycle teams; here, it’s one person doing all of it — finding the message that lands, filling the early-access pipeline, and turning a working product into paying customers
You’ll set positioning, generate demand, and own the funnel from first touch to renewal, working hand in hand with Pod Founders who are selling as they build. This is a blank-page job: most pods start with no category, no audience list, and no playbook, and you’ll build all three. The role reports to the President, Foundry, with a matrixed dotted line to Instructure’s Marketing leadership
Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder’s selling
Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
Be the market and customer expert. Become the go-to expert on the portfolio’s customers and competitors, and feed that insight back into product and pricing
Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so
Benefits
Join a passionate community of educators and the people working to support them
Access to a large course library, mentoring and coaching opportunities, and regular feedback
Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
Office culture that values outcomes and impact above all
Equity and ownership programs give every employee a stake in our future
Ownership, recognition, and celebrations of shared success
Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Preferred experience
Strong writing, with a portfolio of strategically focused content and collateral
A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards
Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
Recruitment process
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws
