Role Summary
We’re looking for a highly analytical, performance-driven Growth Marketer to own paid acquisition execution and scaling across Meta, Google, and other assigned channels. In this role, you will manage high-volume ad spend, optimize acquisition funnels, and turn performance insights into actionable growth opportunities. You’ll partner closely with Growth, Creative, and CRO teams to improve customer acquisition efficiency, scale winning strategies, and drive measurable business impact.
This is an ideal role for someone who thrives in fast-paced direct response environments, loves testing and optimization, and combines strong platform expertise with a deep understanding of business performance.
Responsibilities
- Own day-to-day campaign management across Meta, Google, TikTok, and assigned acquisition channels.
- Execute daily optimizations including scaling, budget allocation, creative rotations, audience testing, and campaign structure improvements.
- Launch and manage structured creative testing initiatives across hooks, angles, offers, landing pages, and audience strategies.
- Conduct weekly performance analysis to identify trends, risks, inefficiencies, and scaling opportunities.
- Translate campaign and funnel insights into actionable recommendations for creative strategy, CRO, offers, and acquisition performance.
- Maintain high standards of account organization, QA, reporting accuracy, tracking, and operational documentation.
- Stay ahead of platform updates, algorithm changes, and paid media best practices to continuously improve execution quality.
What Success Looks Like
- You consistently scale paid acquisition while maintaining efficiency and profitability targets.
- You proactively identify performance opportunities and problems before they become major issues.
- Your reporting and analysis lead to stronger creative decisions, improved funnel performance, and better business outcomes.
- Campaign execution is highly organized, detail-oriented, and follows disciplined operational processes.
Who You Are:
- You take ownership and accountability for results.
- You move fast, adapt quickly, and make strong decisions with imperfect information.
- You are highly analytical and enjoy connecting performance data to business outcomes.
- You have exceptional attention to detail and maintain high operational standards.
- You enjoy testing, experimentation, and continuously improving performance systems.
- You communicate clearly and proactively, ensuring strong visibility into performance and learnings.
Experience & Skills:
- 4+ years of hands-on experience managing paid acquisition campaigns across Meta, Google, and/or TikTok.
- Proven experience managing $1M+ monthly ad spend in a direct response or DTC environment.
- Strong understanding of attribution, acquisition funnels, creative testing frameworks, and performance measurement.
- High proficiency with Excel/Google Sheets and performance analysis.
- Professional English communication skills required.
Nice to have:
- Experience in DTC ecommerce, subscription businesses, supplements, health & wellness, or other high-scale direct response brands.
- Experience using attribution and reporting platforms such as Moby or Triple Whale.
Why Alpha Lion:
Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category.
This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, experimentation, and results. If you’re excited by optimization, scaling, and performance marketing at a high level, your work here will have a direct impact on business growth.
Application Process
- Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
- Screen: TA team reviews for skills and cultural alignment.
- Personality assessment.
- Technical Assessment.
- HM Interview: Conversations with the hiring manager and team.
- Decision & Offer: We move fast — typically within 2–4 weeks.
Compensation:
We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S.
The expected base salary range for this position is 4,000- 6,000 USD/ Month
Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.
Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.