The Graduate Admissions Counselor is responsible for developing and maintaining a positive relationship with graduate applicants (both domestic and international) at all levels and during all phases of the recruiting
and application process.
This position serves as the primary contact for all graduate inquiries and applicants and engages in comprehensive recruiting and conversion work.
This individual is also responsible for working within the university environment to facilitate enrollment and effective working relations among schools/departments as assigned.
This position is In-Person
Essential functions
Work toward and achieve the college/school/program’s enrollment goals by participating in the
recruitment activities that include:
- Providing information to prospective students regarding graduate programs, admission requirements, and required documents.
- Preparing presentations for prospective and accepted student audiences both small and large, as required.
- Coordinating and participating in on-campus events for prospects, accepted students, and special interest groups, as required.
- Traveling where designated to represent the University and supporting recruiting efforts. This includes individual college/university visits, college fairs, conferences, and off-campus events.
- Conducting various mail, text, phone, and email recruiting campaigns to generate inquiries and applications using the CRM system
- Responding by phone, text, email, and/or mail to all inquiries received and tracking them using the CRM system.
- Conducting information sessions and attending college fairs and other events.
- Counseling prospective students to encourage campus visits and application submission utilizing the CRM system.
- Managing campus visits and scheduling prospective students, including meeting with faculty.
- Represent the Barry University brand and serve as a content expert for prospective students and others for the program for which the Graduate Admissions Counselor is responsible.
- Execute additional tactics that support strategies established by the Deans and AVP to attract, recruit, and enroll qualified students to the program.
- Assist the Senior Director in assessing results of prior recruitment travel and development of subsequent recruitment travel.
Facilitate timely and appropriate information delivery to move students through the various stages from inquiry to applicant and support the conversion of applicants to accepted and enrolled students
- Determine the prospective student's preferred method of communication, incorporating all media types to ensure the transmission of information is complete, succinct, and anticipatory in nature.
- Create and conduct follow-up via phone, live chat, web, text, and other methods of communication with prospects and applicants with appropriate tracking using the CRM system.
- Explain admission requirements for specific programs such as standardized test requirements, test waivers, essays, format for recommendation letters, transcript requirements, scholarships, discounts, and resources available to assist prospective students with the process.
- Advise and guide prospective students, as appropriate, throughout the application and decision-making process, providing high-level coaching as well as technical assistance throughout the relationship utilizing the CRM system.
- Promote prospect/applicant engagement with peers, faculty, and staff including department liaisons and academic advisors.
- Develop and maintain expertise in describing the university’s financial aid opportunities and awarding policies and practices and ensure the highest level of service and accuracy.
- Document all contact with applicants in Salesforce, the university’s customer relationship management (CRM) tool.
- Report daily, weekly, and monthly activities utilizing CRM systems.
- Conduct regular assessment of interactions with prospective students and make recommendations for needed updates of information to improve the customer experience and tracking in the CRM system.
- Maintain effective communications with the departments of Financial Aid, Graduate Admissions and with the various academic programs/schools as necessary to facilitate their efforts in the application and conversion process.
- Assist with the onboarding and registration process by instructing students on the steps toward advising and registration, and assisting with holds/restrictions and explaining why hold restrictions cannot be overridden.
Facilitate daily business in conducting Graduate Admissions work by:
- Maintaining a professional appearance at all times and conducting yourself in a professional manner while holding true to the core values of Barry University.
- Demonstrating and possessing a strong understanding of cultural competency and how to communicate to different audiences.
- Representing the University brand with the highest level of integrity.
- Safeguarding the confidentiality of student, staff, and university information by exercising discretion in managing records and communication with faculty, staff, alumni, and prospective students.
- Making recommendations for process improvements to improve workflow.
- Evaluating readiness of applicants’ files upon receipt of each new credential to be sent to the Program Director for review and decision.
Collect, synthesize, and analyze data using the CRM system for the following purposes:
- Prepare weekly/monthly reports on recruitment activities
- Utilize data to provide monthly assessments of progress toward identified objectives and goals.
- Provide support for monthly assessments of progress toward identified objectives and goals.
- Provide support to the Senior Director in the creation of the recruitment strategy and take responsibility for executing the plan of action.
Perform other job-related duties as assigned or required for the position.
Qualifications/Requirements
- A Bachelor's degree in any discipline is required.
- 1-3 years of relevant experience is required.
- Intermediate experience with MS Office Suite.
- Experience with Colleague is preferred.
- Must possess excellent interpersonal and cross-cultural communication skills, with the ability to actively listen, build positive relationships, and effectively engage with individuals from diverse backgrounds.
Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.
Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
