The ad says“Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools”
The ad says“Familiarity with project management tools (such as Asana)”
The ad says“5+ years of experience in content marketing across different products, audiences and regions”
The ad says“Familiarity with SEO strategy, conversion optimization, and experimentation methodologies”
The ad says“Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies”
The ad says“Basic video editing skills using platforms such as Descript”
The ad says“Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools”
The ad says“Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies”
The ad says“Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition”
The ad says“Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools”
The ad says“Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools”
The ad says“Familiarity with SEO strategy, conversion optimization, and experimentation methodologies”
The ad says“Basic video editing skills using platforms such as Descript”
The ad says“Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools”
We are looking for a highly strategic, proactive, and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences
This role requires a commercially-minded marketer who can independently identify growth opportunities, develop innovative GTM content initiatives, prioritize across multiple business units and ICPs, and translate company objectives into scalable acquisition programs
You will own content strategy and planning, campaign ideation, integrated GTM content initiatives, experimentation, and performance optimization across the funnel
You will collaborate cross-functionally with product marketing, growth, performance marketing, SEO, sales, partnerships, customer teams, and leadership to drive measurable business impact
We’re looking for someone who can balance strategy with execution, enjoys working in a fast-moving environment, takes initiative, and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide
Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals
Build content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaigns
Support Growth Managers in the ideation, launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impact
Oversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels
Ensure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journey
Design and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets
Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pages
Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning, and scale global thought leadership initiatives
Benefits
Build something that changes the world
Friendly, get ship done environment
Work alongside outstanding talents
Team building events (that don’t suck)
ESOP packages
Preferred experience
Strong analytical mindset with experience measuring performance and optimizing based on data
Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus)
Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution
Self-starter mentality with strong ownership and accountability
Strong project management and prioritization capabilities in fast-paced environments
Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams
Experience managing editorial planning across multiple products, audiences, or regions
Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies
Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition
Proven experience developing and executing strategic multi-channel content and acquisition programs
5+ years of experience in content marketing across different products, audiences and regions
Background in thought leadership, executive positioning, or strategic storytelling
BA in marketing, business, communications, technology or similar areas
Proven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data
Experience leading integrated GTM launches or portfolio-level campaigns
Familiarity with SEO strategy, conversion optimization, and experimentation methodologies
Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools
Familiarity with project management tools (such as Asana)
Basic video editing skills using platforms such as Descript
