GAIN Creative Strategist

ABOUT US:

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. We don’t just embrace innovation, we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology and data-driven creativity shape the future.

THE ROLE

We are actively hiring independent contractors based in the Philippines, ready to take on meaningful, remote work with international clients. You might be a great fit for our network if you're a self-motivated professional who thrives in flexible work environments and values autonomy.

This role is for an experienced Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You’ll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your responsibilities, you’ll also contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

RESPONSIBILITIES:

Creative Strategy & Insight

• Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
• Conduct brand and industry research to fuel creative ideation and ensure relevance.
• Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
  

Project & Stakeholder Management

• Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.
• Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.
• Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.
  

Creative Quality & Optimization

• Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
• Provide actionable feedback and guidelines to creative teams to continuously improve output.
• Monitor post-launch performance and recommend iterative improvements where needed.

Requirements

REQUIREMENTS:

• Minimum 3 years of experience in performance marketing (e.g. Creative Strategy, Media Buying, Growth Marketing).
• A strong understanding of creative’s role in driving performance across paid platforms.
• Proven ability to analyze ad metrics and translate them into actionable creative direction.
• Confidence in writing briefs, organizing timelines, and managing moving parts within a creative team.
• Excellent communication and collaboration skills—you know how to give and gather the right info at the right time.
• A blend of strategic thinking and creative instincts—you can spot what’s working and know how to build on it.
• Familiarity with UGC-style content, ad remixing, and working with freelancers or creators is a plus.

HOW YOU’LL WORK:

Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.

Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition in to action. We move fast, learn fast, and push through obstacles together. Progress beats perfection, and momentum creates impact.

Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives, and experiences, we solver harder problems faster and deliver results no single expert could achieve together.

Benefits

• 100% Remote Work – Work from anywhere in the Philippines
• Flexible Hours – Own your time; work when you’re most productive, but it will require at least 4-6 hours of UK time overlap
• Global Client Exposure – Work with top international brands and agencies
• Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
• Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you.
  
  

GAIN Academy:

At GAIN, we invest in our people as seriously as we invest in our clients. The GAIN Academy is our internal learning and development hub, a place to grow your skills, explore new ideas, and take your career in the direction you want. From Leadership and Management development, AI fluency, to mentoring, experiential workshops, and on-demand learning experiences, the Academy is built around you. Professional development isn't something that happens to you at GAIN; it's something you own.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity