Ensure that products, features, and initiatives ship — even when the founder is busy.
Your job is to make sure nothing stays blocked because “we needed input”, “we needed support”, or “we were waiting”.
One-sentence mandate
Nothing stays unshipped because the founder was busy.
What success looks like
- Things ship every week
- Blockers are visible, owned, and resolved
- No initiative quietly dies
- Momentum is constant
- The company moves forward even without the founder’s daily involvement
Responsibilities
- Own all shipping initiatives end-to-end
- Track what is blocked, why, and by whom
- Unblock execution:
- chase decisions
- prepare options
- escalate when needed
- make pragmatic calls
- Break work into small, shippable slices
- Push teams to finish, not perfect
- Own early distribution & traction initiatives:
- launches
- onboarding
- early users
- visibility experiments
- Lead by doing, not by talking
What this role is not
- Not a strategist
- Not a framework designer
- Not a meeting organizer
- Not an analyst writing decks
- Not someone who waits for perfect input
If you need a week of analysis or a 2-hour meeting to explain a vision, this role is not for you.
Profile we are looking for
- Strong bias to action
- Comfortable pushing people (including the founder)
- Startup-hardened generalist
- Technically literate (doesn’t need to code, but understands delivery)
- Feels personal responsibility for outcomes
- Gets energy from finishing things
Non-negotiables
- If you’re blocked for more than 24–48h, you escalate
- You don’t disappear when waiting for input
- You optimize for shipping, not elegance
- You interrupt the founder when shipping is at risk