We are seeking a detail-oriented and execution-focused Email Marketer to build, send, and report on email and nurture campaigns targeting hospital and healthcare audiences.
In this role, you will work closely with the Demand Generation Manager, who will set the overall campaign strategy, while you take ownership of turning that strategy into accurate, on-brand, and on-time email campaigns. The ideal candidate is highly organized, comfortable managing a recurring send calendar, and understands the importance of accuracy, deliverability, and compliance.
Responsibilities
- Build, proof, schedule, and send marketing emails and multi-step nurture campaigns using HubSpot or a comparable marketing automation platform.
- Segment and target email campaigns based on lists, lifecycle stages, and campaign requirements.
- QA every email before launch, including links, personalization tokens, mobile rendering, deliverability, and brand standards.
- Adapt approved copy and creative into on-brand, mobile-friendly email templates.
- Coordinate with Marketing, Sales, Product, and Creative teams to ensure messaging and offers are accurate and approved before campaigns go live.
- Maintain an organized email calendar and campaign documentation.
- Track and report campaign performance, including open rates, clicks, conversions, unsubscribes, and deliverability.
- Support list hygiene, including suppressions, bounces, opt-outs, and segmentation updates.
- Identify and escalate deliverability issues, list-quality concerns, or performance trends.
- Ensure campaigns follow applicable email marketing and privacy requirements, including CAN-SPAM and CASL.
Requirements
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience.
- 2+ years of hands-on email marketing experience.
- Experience with HubSpot or a comparable email marketing/marketing automation platform.
- Understanding of email marketing best practices, including segmentation, deliverability, A/B testing, mobile optimization, and accessibility.
- Basic HTML/CSS skills for email template troubleshooting.
- Strong attention to detail and proofreading skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills.
- Advanced English proficiency.
Nice to Have
- Experience marketing to hospitals, healthcare organizations, or other regulated industries.
- Hands-on experience with HubSpot workflows, lists, forms, and reporting.
- Familiarity with CAN-SPAM, CASL, GDPR, or similar email compliance requirements.
- Basic graphic design or Canva skills.
- Experience supporting nurture or lifecycle marketing campaigns.
What Success Looks Like
You’ll ensure every email reaches the right audience, looks right across devices, and goes out accurately and on time. Success means maintaining a dependable campaign calendar, healthy email lists, consistent execution, and reliable performance reporting that helps guide future campaigns.
Benefits
Why Join MezTal?
At Meztal, we prioritize innovation, collaboration, and personal growth. You’ll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.
- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Dental Insurance: Always smile with confidence!
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
- Multicultural Exposure: Work with operations within Mexico and the United States.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
