Director, Performance

Position Summary 

The role of the Director, Performance is responsible for leading the business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs. 

Key Responsibilities 

• Expert in the client’s business and builds trusted partnerships with all levels of client teams. 

• Proven expert in paid digital media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite. 

• Oversee team development and client service to ensure all needs are met. 

• Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results. 

• Serves as a high level resource for team members for advice and counsel. 

• Build team structure and organize positions as necessary to meet the growing needs of the organization. 

• Take part in revenue forecasting and ensure that the business expectations are met. 

• Recognizes and acts on opportunities to develop business with clients. 

• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency. 

• Works with partners (Facebook, Instagram, Twitter, Amazon, Google, 3rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals. 

• Lead by example and play an active role in cultivating the culture of our organization. 

• Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations. 

• Provide strategic direction on presenting strategies/plans through to the client. 

• Demonstrate thought-leadership both internally and externally. 

• Proactively and independently prepare media POVs. 

• Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. 

• Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve 

• Remain up-to-date with new developments in the digital landscape and educate teams and clients as required. 

Desired Skills & Experience 

• Post-Secondary education – University graduate and/or advertising/marketing college degree preferred. 

• Minimum of eight (8) years’ experience paid digital media. 

• Full understanding of the roles of various digital channels. 

• Strong understanding of trafficking and website tagging processes. 

• Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter etc.). 

• History of developing positive on-going business relationships, focus on client service. 

• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business. 

• Proven experience delivering inspiring and persuasive presentations. 

• Solutions oriented and approaches obstacles with creativity and resolve. 

• Ability to manage complexity across multiple groups, clients and interagency partners. 

• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly. 

• Ability to develop and foster strong relationships and partnerships internally and externally. 

• Strong understanding of cross channel planning, able to bridge on and offline media efforts. 

• Proficient in data analysis, emerging media and technology. 

• Strong negotiation skills. 

• Strong learning agility, with a passion for continuous development. 

• Excellent communication skills (both written and verbal). 

• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy 

• Ability to work well under pressure and multi-task in a fast-paced environment. 

• Ability to work collaboratively as well as independently. 

• Ability to investigate, analyze & solve problems, and clearly communicate results. 

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).