Demand Generation Program Manager | Canada | Remote

The Opportunity

Grafana's Demand Generation team creates and accelerates pipeline across the full customer journey. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists.

Our webinar program is one of the highest-leverage things we run: technical, practitioner-first sessions on a weekly cadence across AMER, EMEA, APAC and LATAM, putting the product in front of the people who would actually use it. Hands-on sessions, not sales pitches.

We're hiring a Webinar Program Manager to own it. This is a specialist seat, not a generalist one. You'll inherit an established program with a documented process and a full handover from the person who built it, and you'll own the operating rhythm from there: the calendar, the presenters, the build and promotion of every session, the follow-up, and the reporting.

This is not a "run the playbook" role. Sessions run in parallel at a pace no one could manage by hand, so the way to raise quality is to keep automating the mechanics. We expect this person to build with AI as a default and treat automation as a first-class deliverable, not a side project.

You'd be joining a demand gen team that is genuinely rebuilding how the function works, where AI agents run real production programs and the people on the team design the machine rather than turn the crank. The webinar program already produces, and much of the pipeline it touches starts with a session rather than a seller. You're not here to prove webinars matter. You're here to make each one produce more with less manual work behind it.

What You'll Be Doing

• Own the webinar calendar end to end. Presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
• Keep sessions practitioner-first. Brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it.
• Bring data to topic planning. Use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter.
• Automate the production line. Extend the automation behind session setup and promotion, and keep pushing into the parts of the process a person shouldn't be doing by hand, including repurposing recordings into other content.
• Report on what happens after the session. Registrations are the input. Connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
• Grow the program's reach. Expand into additional languages and formats where the numbers justify it.

What Makes You a Great Fit

• 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus).
• Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions. A cadence you were accountable for hitting, not a handful of one-off sessions.
• Hands-on with a webinar platform (ON24, Zoom Webinars, Contrast, Goldcast or similar) and the plumbing behind it: CRM campaigns, registration sync, attendance data, follow-up triggers.
• Comfortable working with technical presenters. You can brief an engineer or solutions architect and hold the line on what the audience came for.
• Hands-on with AI in your actual work: you've built automations or agentic workflows (or are visibly on that path), and you think about AI as leverage, not a threat or a buzzword.
• Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust.
• Strong program management fundamentals. Twenty-plus moving pieces at once is a logistics job before it's a marketing job, and you ship on time without needing a coordinator.

Bonus Points For

• Content repurposing at scale: clips, blog, social, on-demand libraries.
• Localized program experience, and a view on when translation earns its cost.
• Familiarity with the observability, monitoring or open source ecosystem.
• Customer.io, Salesforce and a modern data stack (BigQuery or similar).
• Experience with product-led motions alongside sales-led ones.

In Canada, the base compensation range for this role is CAD 101,000 - CAD 122,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.