Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands. We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

What This Role Means at Higgsfield

This role owns how Higgsfield measures its product - from the first sign-up to whether people come back.

You are the measurement owner for onboarding, first generation, the paywall, plans and credits, and retention. Product managers ship fast here - your job is to make sure they ship knowing.

You make sure:

Every product decision has a number attached to it before it ships and after it ships
Experiments are designed to be readable, and then read honestly - including when the answer is “this didn’t work”
The events the product emits can be trusted; you own the definition, not just the query
A PM gets an answer in hours, not next sprint

You are the person who decides what “it worked” means.

What You Will Do

Product measurement

Own the core product metrics: activation, first-generation success, generation depth, free→paid conversion, repeat usage, retention by cohort and segment.
Define each metric once, write the definition down, and hold the line on it - one definition across dashboards, decks, and Slack.
Instrument new features before launch, with product and engineering: which events, which properties, what success looks like, when we call it.
Watch the health of the event stream itself - tracking drift, double counting, missing parameters, naming breakage and find the problem before a decision gets made on top of it.

Experimentation

Design A/B tests properly: hypothesis, one primary metric, unit of randomization, MDE, sample size, run length, guardrail metrics.
Read them honestly: significance, peeking, novelty effects, sample-ratio mismatch, segment heterogeneity.
Separate “we proved this works,” “we proved this doesn’t,” and “we can’t tell from this test” - and say which one out loud.

Product & monetization analysis

In-product funnel work: onboarding and quiz, first generation, paywall, checkout, plan choice, credit top-ups.
Pricing and packaging analysis: plan mix, credit consumption, unit economics per generation, margin by feature and by model.
Feature adoption and its real effect on retention and revenue — separating “users who do X retain better” from “making people do X improves retention.”
Behavioural segmentation: casual creators vs corporate/B2B, new vs returning, by model and by use case. Mixing them hides everything that matters.

Making it usable

Build the few dashboards PMs actually open on their own — decision-shaped, not comprehensive.
Write short readouts a non-analyst can act on. Visualize data for humans, not for other analysts.
Automate recurring reporting so your hours go to new questions, not refreshes.
Work in SQL, Python, BigQuery and product analytics tools. We use AI heavily - resourcefulness beats syntax.

Who We're Looking For

We're looking for an analyst with opinions.

You should have:

Strong SQL: window functions, cohorts, funnels and retention on raw event data, without help.
Python at working level for analysis (pandas, notebooks). Entry level is fine - we use AI heavily.
Real experimentation experience: you have designed tests, run them, and killed features with the results.
Statistical honesty: you know what a p-value does and does not entitle you to say, and you have refused to call a flat test a win.
Understanding of subscription + one-time purchase mechanics: recurring vs one-off revenue, refunds, plan changes, deferred value of unspent credits.
The instinct to check the instrument before explaining the movement - a surprising number is a claim, not a fact.
Ownership: you decide what's worth analyzing, you chase the fix, you follow the recommendation to a shipped change.
Clear written and spoken English, B2+.

Backgrounds that often do well:

Product analysts from consumer subscription or PLG products
Growth/BI analysts who moved into product and stayed
Early-startup analysts who built product measurement from zero
Data scientists who got tired of models and want decisions

What This Role Is Not

This role is not a fit if you:

Wait for a ticket to tell you what to analyze
Want to build models more than you want to change decisions
Need a data engineering team and clean tables to exist before you can start
Would report a lift you don't believe in because a stakeholder wants it
Need perfect data before you can say anything useful
Want predictable 9–5 workdays

Hiring Process

We move fast:

Screening call (30 min)
Technical interview & case study (1 hour)
Practical home task (7 days)
Team interview (60 min)
Paid on-site trial (1 month)

What We Offer

Competitive base salary in USD, based on your experience, skills, and the scope of the role.
Equity participation through the company’s stock option program, giving you the opportunity to share in Higgsfield’s long-term growth.
Relocation support to Almaty for candidates moving from another city or country.
A highly collaborative, fast-paced environment where you can work directly with experienced leaders and have a meaningful impact on the product and company.
Opportunities for professional growth, ownership, and career development as the company scales.
Company-provided equipment, meals, transportation, or other office benefits.